{"id":492104,"date":"2025-05-19T10:19:20","date_gmt":"2025-05-19T10:19:20","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&p=492104"},"modified":"2025-05-27T05:56:32","modified_gmt":"2025-05-27T05:56:32","slug":"dracones-italy-webkul","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/dracones-italy-webkul\/","title":{"rendered":"Dracones Drive Sales with Webkul’s Bundle Product"},"content":{"rendered":"\n

Dracones<\/a> is an Italian online store offering a wide range of activewear for men, women, kids, and unisex styles.<\/p>\n\n\n\n

Designed with athletes in mind, their collection prioritizes comfort, flexibility, and freedom of movement.<\/p>\n\n\n\n

Dracones uses high-performance, lightweight, and breathable fabrics to keep you moving indoors or out.<\/p>\n\n\n\n

In addition to apparels, they also offer backpacks and flip-flops that can be used inside and outside of gym.<\/p>\n\n\n\n

In this case study, we will examine how Dracones generated more sales with Webkul’s Bundle Products<\/a> and PrestaShop Development Services<\/a>.<\/p>\n\n\n\n

Sportswear eCommerce Market in Italy<\/strong><\/h2>\n\n\n\n

The Italian sportswear market is valued at around USD 1.67 billion<\/a>, with an expected CAGR of 2.56% by 2029.<\/p>\n\n\n\n

Rising health awareness and demand for comfort are fueling sportswear growth in Italy.<\/p>\n\n\n\n

The inclusion of activewear by high-end Italian brands like Versace has boosted the market’s appeal.<\/p>\n\n\n\n

The Italian sportswear market remains largely dominated by global brands, with Nike and Adidas leading in terms of market share.<\/p>\n\n\n\n

PrestaShop Bundle Product<\/strong><\/h2>\n\n\n\n

The PrestaShop Bundle Product<\/a> module allows admin to create combo deals by combining multiple products, making shopping easier for customers.<\/p>\n\n\n\n

It supports virtual and physical products, allows admin to offer quantity-wise discounts, and lets customers add entire bundles to their cart with one click.<\/p>\n\n\n\n

A Bundle Product saves customers’ time and efforts, but it also boosts visibility for lower-performing products by grouping them with popular ones. <\/p>\n\n\n\n

Admins benefit from increased sales and revenue, while customers enjoy a smoother and more affordable shopping experience.<\/p>\n\n\n\n

Since Dracones deals in sportswear, they needed a solution that could allow them to sell complementary goods like topwear and bottomwear in a bundle.<\/p>\n\n\n\n

They decided to go for our Bundle Product Module which allows store admins to combine multiple products into a single bundled offering.<\/p>\n\n\n\n

\"Dracones<\/figure>\n\n\n\n

Custom Requirements of Client<\/h2>\n\n\n\n

After purchasing our module, Dracones needed a couple of custom changes for which they contacted us.<\/p>\n\n\n\n

    \n
  1. Dracones encountered a compatibility issue with the third-party module used by them to build the product page.<\/li>\n\n\n\n
  2. On the front end, they faced an issue related to Product search functionality.<\/li>\n<\/ol>\n\n\n\n

    Our team understood their requirements and implemented the changes.<\/p>\n\n\n\n

    Conclusion<\/h2>\n\n\n\n

    With the help of Webkul\u2019s PrestaShop Bundle Product module, Dracones successfully increased their sales and improved customer satisfaction.<\/p>\n\n\n\n

    Our module facilitated them in selling complementary goods together and enhancing product visibility.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Dracones is an Italian online store offering a wide range of activewear for men, women, kids, and unisex styles. Designed with athletes in mind, their collection prioritizes comfort, flexibility, and freedom of movement. Dracones uses high-performance, lightweight, and breathable fabrics to keep you moving indoors or out. In addition to apparels, they also offer backpacks […]<\/a><\/p>\n","protected":false},"author":677,"featured_media":492499,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-492104","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-prestashop","industries-other"],"yoast_head":"\nDracones Case Study<\/title>\n<meta name=\"description\" content=\"Learn how Dracones, a sportswear online store in Italy used Webkul's PrestaShop Bundle Product to boost sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webkul.com\/blog\/case-studies\/dracones-italy-webkul\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dracones Case Study\" \/>\n<meta property=\"og:description\" content=\"Learn how Dracones, a 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