{"id":481622,"date":"2025-01-28T13:02:35","date_gmt":"2025-01-28T13:02:35","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&p=481622"},"modified":"2025-08-11T12:19:50","modified_gmt":"2025-08-11T12:19:50","slug":"kidley-indian-clothing-brand-offers-rewards","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/kidley-indian-clothing-brand-offers-rewards\/","title":{"rendered":"Kidley: Indian Clothing Brand Retains Customers with Rewards"},"content":{"rendered":"\n

Kidley<\/a>, an Indian clothing brand established in 1985 in Ludhiana, Punjab, is committed to quality, comfort, and innovation in its products.<\/p>\n\n\n\n

The brand evolved from basic undergarments to a trusted name in men’s, women’s, and children’s clothing.<\/p>\n\n\n\n

\"kidley-case-study-homepage\"<\/figure>\n\n\n\n

Its collection includes soft, durable fabrics in T-shirts, polos, Bermudas, pajamas, leggings, and vests, all comfortable and affordable.<\/p>\n\n\n\n

Kidley continually updates its offerings, blending functionality and style to ensure customer satisfaction.<\/p>\n\n\n\n

They decided to integrate a reward points solution into their Magento 2 website to implement a customer loyalty program.<\/p>\n\n\n\n

Kidley successfully achieved its business goals by collaborating with a trusted Magento Development Services<\/a> provider.<\/p>\n\n\n\n

What Challenges Did Kidley Face?<\/h2>\n\n\n\n

Kidley lacked a solution to add reward points to boost sales and customer loyalty on its e-commerce platform.

Long-term customer loyalty not only drives higher revenue but also strengthens their brand presence over time.

Kidley plans to use a system enabling customers to earn and redeem reward points with each purchase.

To integrate this functionality into their Magento 2 platform, they reached out to Webkul through UVdesk ticket support.

This case study will delve into how Webkul services<\/a> addressed Kidley\u2019s business challenges.<\/p>\n\n\n\n

Solution<\/h2>\n\n\n\n

Magento 2 Reward Points Extension<\/h3>\n\n\n\n

Magento 2 Reward Points extension<\/a> enables the admin to reward customers with loyalty cashback points.<\/p>\n\n\n\n

Customers of Kidley\u2019s online store could now earn reward points through various options and redeem them within the store.<\/p>\n\n\n\n

They receive reward points for registering on the Kidley website, encouraging engagement and loyalty.<\/p>\n\n\n\n

\"kidley-case-study-solution1\"<\/figure>\n\n\n\n

Similarly, when customers purchase products on the Kidley web store, they earn some loyalty points.<\/p>\n\n\n\n

Customers can redeem these points in the Kidley web store to purchase any product of their choice.<\/p>\n\n\n\n

\"kidley-case-study-solution2\"<\/figure>\n\n\n\n

A dedicated dashboard in the account panel allows users to view and manage their reward points information.<\/p>\n\n\n\n

\"kidley-case-study-solution3\"<\/figure>\n\n\n\n

Customers can redeem reward points to receive discounts on future purchases.<\/p>\n\n\n\n

The store admin can also customize reward point allocation from the backend, which includes:<\/p>\n\n\n\n