{"id":477028,"date":"2024-12-13T08:31:02","date_gmt":"2024-12-13T08:31:02","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&p=477028"},"modified":"2025-03-13T07:46:55","modified_gmt":"2025-03-13T07:46:55","slug":"neocutis","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/neocutis\/","title":{"rendered":"Neocutis: Attained Goals with Marketing Cloud Connector"},"content":{"rendered":"\n

Neocutis<\/a> is known to provide skincare solutions, whether you are dealing with hormonal changes or skin changes.<\/p>\n\n\n\n

Using botanicals, enzymes, and peptides, their skincare products help replenish the natural skin support lost to hormonal changes.<\/p>\n\n\n\n

\"Neocutis\"<\/figure>\n\n\n\n

Neocutis excels in skincare as it provides a blend of amino acids, proteins, botanicals, and enzymes making Neocutis a skincare brand designed to rejuvenate and refine skin.<\/p>\n\n\n\n

\"Neocutis\"<\/figure>\n\n\n\n

Neocutis won Allure the Beauty Expert 2024 award, as they are one of the smartest skincare experts in the United States.<\/p>\n\n\n\n

Challenges Faced by Neocutis<\/h2>\n\n\n\n

Neocutis uses Salesforce Marketing Cloud, which provides robust analytics and reporting tools.<\/p>\n\n\n\n

Salesforce Marketing Cloud offers multi-channel engagement, digital marketing, marketing automation, analytics, and personalization.<\/p>\n\n\n\n

Marketing Cloud Connector allows them to keep track of the performance of campaigns in real-time, gaining valuable insights into customer engagement, conversion rates, and ROI.<\/p>\n\n\n\n

To make the best out of the Salesforce Marketing Cloud integration service, Neocutis wanted to synchronize the data from Shopify to the Salesforce Marketing Cloud end, such as Products, Customers & Orders, Subscribers, and abandoned cart checkout data.<\/p>\n\n\n\n

Solution <\/h2>\n\n\n\n

In order to resolve this, they checked eShopsync<\/a> for their business requirements and to fulfill their Marketing goals as syncing large data manually is time- and resource-intensive.<\/p>\n\n\n\n

Installation Of Shopify Marketing Cloud Connector<\/h3>\n\n\n\n

Neocutis did not want to sync the data manually and their main purpose was to capture the audience in real-time, so to fulfill their requirements, they needed data to be available in the Marketing cloud, in real-time.<\/p>\n\n\n\n

In addition to getting rid of the manual sync process and saving time and resources, Neocutis gained real-time data to capture the right customer at the right time by installing Shopify Salesforce Marketing Cloud Connector by Webkul<\/a><\/p>\n\n\n\n

Now they are easily performing the following<\/p>\n\n\n\n