{"id":471377,"date":"2024-10-25T12:09:46","date_gmt":"2024-10-25T12:09:46","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&p=471377"},"modified":"2025-12-22T13:11:34","modified_gmt":"2025-12-22T13:11:34","slug":"gunscope-sa-magento2-custom-registration","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/gunscope-sa-magento2-custom-registration\/","title":{"rendered":"GunScope SA: Improves User Registration to Collect More Data"},"content":{"rendered":"\n

GunScope South Africa<\/a> is a trusted provider of high-quality firearm accessories and optics, catering to the needs of shooting enthusiasts and professionals.<\/p>\n\n\n\n

They offer a wide selection of precision, durable scopes, sights, and essential gear from leading global brands.<\/p>\n\n\n\n

\"homepage\"<\/figure>\n\n\n\n

GunScope SA dedicates itself to providing top products and excellent customer service for hunting, sport shooting, and tactical operations.<\/p>\n\n\n\n

They actively ensure that every client is fully equipped with the appropriate tools and gear needed to achieve optimal performance in the field.<\/p>\n\n\n\n

They decided to gather more customer information during the user registration process on their online store.<\/p>\n\n\n\n

GunScope SA was looking for a reputable company specializing in Magento development services<\/a> to meet their business needs.<\/p>\n\n\n\n

What Problems Did GunScope SA Face?<\/h2>\n\n\n\n

GunScope SA faced difficulties in collecting essential customer data through its limited registration fields.<\/p>\n\n\n\n

With the fields restricted to name, email, and address, GunScope SA missed valuable customer insights during signups.<\/p>\n\n\n\n

This lack of data hindered their ability to personalize customer recommendations post-signup.<\/p>\n\n\n\n

However, creating custom registration fields from the ground up required significant development efforts.<\/p>\n\n\n\n

To address their needs, GunScope SA contacted Webkul to hire Magento Developers<\/a> certified to create a solution.<\/p>\n\n\n\n

This case study will examine how GunScope SA leveraged Webkul\u2019s solution to address its challenges.<\/p>\n\n\n\n

Solution:<\/h2>\n\n\n\n

Magento 2 Custom Registration Fields<\/h3>\n\n\n\n

Magento 2 Custom Registration Fields<\/a> extension enabled GunScope SA’s store admin to enhance the registration process.<\/p>\n\n\n\n

It allowed them to include custom fields in the registration form to gather additional information from customers.<\/p>\n\n\n\n

Multiple custom sign-up fields can be created using input types like text, date of birth, dropdown, radio button, or file upload.<\/p>\n\n\n\n

\"image-1\"<\/figure>\n\n\n\n
\"image-2\"<\/figure>\n\n\n\n
\"image-3\"<\/figure>\n\n\n\n

Managing Custom Feilds<\/strong><\/p>\n\n\n\n

GunScope SA store admin can also manage custom fields that are displayed on the registration page from Magento 2 backend admin panel.<\/p>\n\n\n\n

They have full control over the custom field\u2019s visibility over both the email and the order placed by the customer.<\/p>\n\n\n\n

\"custom<\/figure>\n\n\n\n

This feature allows GunScope SA to enable or disable custom fields as needed.<\/p>\n\n\n\n

It also provides the flexibility to hide custom attribute information in order details and transactional emails.<\/p>\n\n\n\n

Additional Details Captured in Order and Invoice<\/strong><\/p>\n\n\n\n

The information that customers provide through custom fields is prominently displayed in the order details section.<\/p>\n\n\n\n

It’s also included in the invoices, ensuring that all relevant customer data is easily accessible for review and processing by the GunScope SA store admin.<\/p>\n\n\n\n

\"order\"<\/figure>\n\n\n\n

Ending Notes<\/h2>\n\n\n\n

Using this Magento 2 Custom Registration Fields add-on, GunScope SA successfully captured additional customer details to personalize promotions and recommendations.

This led to higher customer engagement, increased loyalty, and a boost in repeat purchases.

Thanks to these Magento 2 extensions<\/a>, GunScope SA has established itself as a leading provider of scopes and optics throughout South Africa.<\/p>\n","protected":false},"excerpt":{"rendered":"

GunScope South Africa is a trusted provider of high-quality firearm accessories and optics, catering to the needs of shooting enthusiasts and professionals. They offer a wide selection of precision, durable scopes, sights, and essential gear from leading global brands. GunScope SA dedicates itself to providing top products and excellent customer service for hunting, sport shooting, […]<\/a><\/p>\n","protected":false},"author":490,"featured_media":484736,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-471377","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-magento","industries-retail"],"yoast_head":"\nGunScope SA Case Study: Scopes Dealer Improves Registration<\/title>\n<meta name=\"description\" content=\"GunScope SA enhances its user registration to gather more customer data using the Magento 2 Custom Registration Fields extension by Webkul.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webkul.com\/blog\/case-studies\/gunscope-sa-magento2-custom-registration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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