{"id":463191,"date":"2024-09-16T12:15:01","date_gmt":"2024-09-16T12:15:01","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&#038;p=463191"},"modified":"2024-09-16T12:19:06","modified_gmt":"2024-09-16T12:19:06","slug":"swipe-france-webkul","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/swipe-france-webkul\/","title":{"rendered":"Swipe Boosts Revenue and Enhanced Shopping Experience Using Webkul&#8217;s Extensions"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.swipe.fr\/fr\/\">Swipe<\/a> is a France-based household cleaning products company that offers a wide selection of natural household cleaning and maintenance products.<\/p>\n\n\n\n<p>Since its inception in 1965, they are offering eco-designed cleaning products that can meet all the needs of the home.<\/p>\n\n\n\n<p>It is a one stop destination for customers to discover effective and durable cleaning products.<\/p>\n\n\n\n<p>In this case study, we will explore how Swipe maximize business revenue and build loyalty by using Webkul&#8217;s extensions and&nbsp;<a href=\"https:\/\/webkul.com\/prestashop-development\/\">PrestaShop Development Services<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Household Cleaning Products Market &#8211; France<\/h2>\n\n\n\n<p>According to <a href=\"https:\/\/fr.statista.com\/outlook\/cmo\/home-laundry-care\/household-cleaners\/france\">Statista<\/a>, the revenue in the household cleaners market is projected to reach US$143.60m in 2024. Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 12.92%<\/p>\n\n\n\n<p>Rising environmental awareness among French customers have resulted in increased demand for eco-friendly and biodegradable cleaning products.<\/p>\n\n\n\n<p>Online buying of household cleaning products in France has significantly increased with rise in increased internet penetration and use of smartphones.<\/p>\n\n\n\n<p>Some of the most popular online stores selling household cleaning essentials include Amazon, Leclerc, Auchan, ManoMano, etc. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PrestaShop Subscription Products<\/h2>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/Prestashop-Subscription-Products.html\">PrestaShop Subscription Products<\/a> module facilitates online store owners to create subscription-based products and services to increase recurring purchases on store.<\/p>\n\n\n\n<p>Enable subscription on products and set frequency (weekly, monthly, yearly, etc) at which the customers need the products or services.<\/p>\n\n\n\n<p>Due to busy schedule, customers nowadays do not prefer to go out to get the products they need on a daily basis. Instead, they expect them delivered regularly.<\/p>\n\n\n\n<p>Swipe deals in household cleaning items that customers require on a daily basis. <\/p>\n\n\n\n<p>They wanted to develop a subscription model that can allow customers to subscribe to the regularly needed products and delivered to them at regular intervals.<\/p>\n\n\n\n<p>Swipe decided to install Subscription Products module into their PrestaShop store.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/storecdn.webkul.com\/showcase\/590\/1726488668.png\" alt=\"\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Subscription feature save customers from the hassle of going through the ordering process every time they need a same product or service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PrestaShop Stripe Recurring Payment Gateway<\/h2>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/Prestashop-Stripe-Recurring-Payment-Gateway.html\">PrestaShop Stripe Recurring Payment Gateway<\/a> allows online retailers to sell subscriptions on the store and accept recurring payments via Stripe payment gateway.<\/p>\n\n\n\n<p>Create flexible subscription plans and assign products to them. Customers can subscribe to their favourite products and the subscription amount will be charged automatically via Stripe.<\/p>\n\n\n\n<p>As lack of available payment options is one of the major reasons for shopping cart abandonment in eCommerce. <\/p>\n\n\n\n<p>Swipe needed payment options that are secure, reliable, and manage recurring payments.<\/p>\n\n\n\n<p>They decide to install our PrestaShop Stripe Recurring Payment Gateway module into their online store.<\/p>\n\n\n\n<p>In addition to accepting online payments via major debit and credit cards, Stripe supports a variety of payment options including Alipay, Apple Pay, Google Pay, Klarna, etc.<\/p>\n\n\n\n<p>These payment options offer secure checkout as well as support recurring payments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Custom Requirements of Client<\/h2>\n\n\n\n<p>Swipe had a few custom requirements for which they contacted us.<\/p>\n\n\n\n<p><strong>Customer Requirement # 1<\/strong><\/p>\n\n\n\n<p>They wanted their customers to be able to purchase normal products with a subscription product.<\/p>\n\n\n\n<p>Based on client&#8217;s need, we added a feature according to which 2 order IDs will be created. <\/p>\n\n\n\n<p>One order for normal products and one for subscription product. But the order reference number will be same and payment for all the products will be made together.<\/p>\n\n\n\n<p><strong>Customer Requirement # 2<\/strong><\/p>\n\n\n\n<p>Swipe wanted to give customers an option to change the renewal date.<\/p>\n\n\n\n<p>Suppose a customer purchases a monthly subscription on 16th September which will renew automatically every 16th of every month. <\/p>\n\n\n\n<p>However, if customers wish to update the renewal date before 16th October, they can change the date.<\/p>\n\n\n\n<p>Our team understood the client\u2019s requirements and successfully implement the changes in the module.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Implementing Subscriptions and Stripe payment options helped Swipe generate stable recurring payments and offer seamless checkout experience to their customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Swipe is a France-based household cleaning products company that offers a wide selection of natural household cleaning and maintenance products. Since its inception in 1965, they are offering eco-designed cleaning products that can meet all the needs of the home. It is a one stop destination for customers to discover effective and durable cleaning products. <a href=\"https:\/\/webkul.com\/blog\/case-studies\/swipe-france-webkul\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":165,"featured_media":463329,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-463191","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-prestashop","industries-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Swipe Case Study | Subscription Products | Household Cleaning<\/title>\n<meta name=\"description\" content=\"Swipe, a French household cleaning product company used Webkul&#039;s extensions to maximize business revenue and improve user experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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