{"id":442535,"date":"2024-06-04T11:26:58","date_gmt":"2024-06-04T11:26:58","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&p=442535"},"modified":"2025-08-07T09:13:02","modified_gmt":"2025-08-07T09:13:02","slug":"pick-and-go-shopping-kenyan-online-marketplace-webkul","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/pick-and-go-shopping-kenyan-online-marketplace-webkul\/","title":{"rendered":"Pick And Go Shopping: Kenyan eCommerce Store Transforms into a Marketplace"},"content":{"rendered":"\n

Pick and Go Shopping<\/a> was formed back in 2019, it is located on Giwa House, Moi Ave, Kenya. <\/p>\n\n\n\n

\"Pick<\/figure>\n\n\n\n

They have a rent-a-shelf project inspired to, support small traders in the day-to-day running of their small businesses.<\/p>\n\n\n\n

They provide lockable shelf glass through which the stock items of the seller will not get lost.<\/p>\n\n\n\n

Renting a shelf with their company allows vendors to operate their daily business at home. It is also convenient for businesses that don’t have a shop.<\/p>\n\n\n\n

Their store provides, multiple packages for sellers who want to sell their products, and they also help with marketing and product logistic services<\/a>.<\/p>\n\n\n\n

They were checking out to get some OpenCart development services<\/a> to achieve their business goals.<\/p>\n\n\n\n

Retail E-commerce Market in Kenya<\/h2>\n\n\n\n

As per the report by ECDB<\/a>, “Kenya is the 74th largest market for eCommerce marketplace<\/a> with a predicted revenue of US$801.4 million by 2024, placing it ahead of Latvia.”<\/p>\n\n\n\n

“Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 14.2%.”<\/p>\n\n\n\n

“As a result, a projected market volume of US$1,363.4 million by 2028.”<\/p>\n\n\n\n

\"E-commerce<\/figure>\n\n\n\n

“With an expected increase of 17.7% in 2024, the Kenyan eCommerce market contributed to a worldwide growth rate of 10.4% in 2024.”<\/p>\n\n\n\n

“In Kenya, global eCommerce sales are expected to increase over the next years.”<\/p>\n\n\n\n

Challenges Faced by Pick and Go Shopping<\/h2>\n\n\n\n

Pick and Go Shopping, wanted to extend its online store reach by selling on an online multi-vendor marketplace<\/a>.<\/p>\n\n\n\n

They were looking to onboard small vendors, to help them sell and grow their business with their Pick and Go marketplace.<\/p>\n\n\n\n

Also, they were looking for a solution, for creating multiple membership plans for the sellers to join their marketplace.<\/p>\n\n\n\n

Furthermore, they wanted a mobile application for their website and also wanted a POS system for their Store to help with multi channel selling<\/a>.<\/p>\n\n\n\n

So they discussed, their needs and requirements accordingly with Webkul via the UV desk ticket<\/a>.<\/p>\n\n\n\n

In this case study we will learn about how Webkul helps the Pick and Go Shopping, by providing them with their online store extensions.<\/p>\n\n\n\n

How Webkul Helps Pick and Go Shopping<\/h2>\n\n\n\n

After analyzing their needs and requirements, Webkul provided them with its various module solutions for Pick and Go’s online store.<\/p>\n\n\n\n

OpenCart Multi Vendor Marketplace<\/h3>\n\n\n\n

By using the OpenCart multi vendor marketplace<\/a> module they were easily able to convert their existing store into a complete online marketplace.<\/p>\n\n\n\n

With the help of this plugin, they were able to allow multiple sellers in their marketplace to sell and expand their business needs.<\/p>\n\n\n\n

For creating an account as a seller, the user will see the ‘Sell’ button at the top of their online marketplace.<\/p>\n\n\n\n

On clicking a new page will open with a list of registered sellers and with the option to register.<\/p>\n\n\n\n

\"Webkul<\/figure>\n\n\n\n

On proceeding with registration, a new page will open with the details and the option to become a seller.<\/p>\n\n\n\n

\"Webkul<\/figure>\n\n\n\n

Once the user creates the account, the request is sent to the admin for approval. After approval from the admin side, the user can log in as a seller.<\/p>\n\n\n\n

Also, sellers can communicate with the admin, track sales and transactions, browse, and manage their profile information.<\/p>\n\n\n\n

OpenCart Multi Vendor Marketplace Membership<\/h3>\n\n\n\n

By using the OpenCart Marketplace Membership<\/a> module, the admin can create a membership plan for the user to become a seller in the marketplace.<\/p>\n\n\n\n

With this plugin, the seller must buy the admin-created membership plan to become a vendor and manage their store and products.<\/p>\n\n\n\n

The admin can create and decide how much the membership plan will cost, and the quantity of products that can be added to that membership plan.<\/p>\n\n\n\n

\"Webkul<\/figure>\n\n\n\n

And, also seller can check the details of the membership plan, that he\/she has purchased.<\/p>\n\n\n\n

\"Webkul<\/figure>\n\n\n\n

OpenCart Multi Vendor Mobile App<\/h3>\n\n\n\n

By using the OpenCart Multi Vendor mobile app<\/a>, their website is converts into a mobile application with well-synchronized features.<\/p>\n\n\n\n

Their e-commerce platform is now accessible on an iOS and Android mobile app.<\/p>\n\n\n\n

Which provides functionality for both vendor and customer.<\/p>\n\n\n\n

\n
\n
\"Webkul<\/figure>\n<\/div>\n\n\n\n
\n
\"Webkul<\/figure>\n<\/div>\n<\/div>\n\n\n\n

This gives sellers a separate seller dashboard which allows sellers to manage their store sales and revenue.<\/p>\n\n\n\n

On the product page, the customer can get all the information related to the product.<\/p>\n\n\n\n

\n
\n
\"Webkul<\/figure>\n<\/div>\n\n\n\n
\n
\"Webkul<\/figure>\n<\/div>\n<\/div>\n\n\n\n

OpenCart Multi-Tenant Marketplace Point Of Sale System<\/h3>\n\n\n\n

Using the OpenCart Marketplace POS<\/a> module, the admin can display it on his\/her outlet’s POS panel.<\/p>\n\n\n\n

In their POS, sellers can decide the quantity of products.<\/p>\n\n\n\n

Admin can also choose to display the seller’s products on his\/her outlet POS panel.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Through the POS system, they were able to sell the products of different sellers in the offline store.<\/p>\n\n\n\n

With the help of this module, the customer was able to assign products to the POS system for selling.<\/p>\n\n\n\n

End Note<\/h2>\n\n\n\n

Pick and Go Shopping achieved its business goal by converting its online store into a multi vendor marketplace.<\/p>\n\n\n\n

The OpenCart Modules<\/a> were the perfect solution for Pick and Go’s requirement to connect with more sellers and ultimately with more customers.<\/p>\n\n\n\n

They also used the OpenCart marketplace membership, which helped them create the membership plan for the seller.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pick and Go Shopping was formed back in 2019, it is located on Giwa House, Moi Ave, Kenya. They have a rent-a-shelf project inspired to, support small traders in the day-to-day running of their small businesses. They provide lockable shelf glass through which the stock items of the seller will not get lost. Renting a shelf […]<\/a><\/p>\n","protected":false},"author":616,"featured_media":447025,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-442535","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-opencart","industries-marketplace"],"yoast_head":"\nPick and Go Case Study | Online Kenian Shelf Service Marketplace<\/title>\n<meta name=\"description\" content=\"Pick and Go Shopping a Kenya-based online store, uses OpenCart module's for developing a suitable Marketplace for both sellers and customer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webkul.com\/blog\/case-studies\/pick-and-go-shopping-kenyan-online-marketplace-webkul\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pick and Go Case Study 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