{"id":440464,"date":"2024-05-21T13:08:12","date_gmt":"2024-05-21T13:08:12","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&#038;p=440464"},"modified":"2026-08-18T10:40:10","modified_gmt":"2026-08-18T10:40:10","slug":"equipment-universe-usa-electronic-test-equipments-webkul","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/equipment-universe-usa-electronic-test-equipments-webkul\/","title":{"rendered":"Equipment Universe: USA Test Equipment Supplier Adds Magento 2 Quotes and Google Feed"},"content":{"rendered":"\n<p><strong>Project Snapshot<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>URL:<\/strong> <a href=\"https:\/\/equipverse.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">equipverse.com<\/a><\/li>\n\n\n\n<li><strong>Country:<\/strong> United States<\/li>\n\n\n\n<li><strong>Industry Vertical:<\/strong> Electronics and test equipment<\/li>\n\n\n\n<li><strong>Platform:<\/strong> <a href=\"https:\/\/webkul.com\/magento-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2<\/a><\/li>\n\n\n\n<li><strong>Solution Provided:<\/strong> A <a href=\"https:\/\/store.webkul.com\/magento2-quote-extension.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 quote system<\/a> for bulk ordering, followed by a Google Shopping feed integration.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Merchant Story: Equipment Universe<\/h2>\n\n\n\n<p>Equipment Universe is a test equipment supplier based in Katy, Texas.<\/p>\n\n\n\n<p>The company sells new and refurbished gear, from fiber testers to spectrum analyzers, XRF units and thermal imagers.<\/p>\n\n\n\n<p>Refurbished stock is a core part of the business, sold at a fraction of the price of new equipment.<\/p>\n\n\n\n<p>Its buyers are mostly contractors and technicians working in telecom, utilities, HVAC and plant maintenance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2274\" height=\"1556\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/05\/equipverse.webp\" alt=\"USA Electronic Test Equipment Store\" class=\"wp-image-440583\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/05\/equipverse.webp 2274w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/05\/equipverse-300x205.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/05\/equipverse-1200x821.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/05\/equipverse-250x171.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/05\/equipverse-768x526.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/05\/equipverse-1536x1051.webp 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/05\/equipverse-2048x1401.webp 2048w\" sizes=\"(max-width: 2274px) 100vw, 2274px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Retail shoppers buy from the same store, which ships the same day on orders placed by 2pm.<\/p>\n\n\n\n<p>The store runs on Magento 2 and offers free shipping on orders over $199.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Equipment Universe Needed a Magento 2 Quote System<\/h2>\n\n\n\n<p>Trade buyers rarely order one unit at a time.<\/p>\n\n\n\n<p>They ask for a price on a batch first and then decide, which is normal in <a href=\"https:\/\/webkul.com\/b2b-marketplace-development-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B eCommerce<\/a>.<\/p>\n\n\n\n<p>Equipment Universe had no way to handle that on the website itself.<\/p>\n\n\n\n<p>Quote requests came in by email and phone, so staff rekeyed them by hand while buyers waited.<\/p>\n\n\n\n<p>Equipment Universe raised the problem with Webkul through the UVdesk ticket system.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Webkul Helped Equipment Universe on Magento 2<\/h2>\n\n\n\n<p>Webkul delivered two projects on the same Magento 2 store.<\/p>\n\n\n\n<p>The first moved quoting onto the website. The second sent the catalogue to Google Shopping.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Magento 2 Quote System for Bulk Ordering<\/h3>\n\n\n\n<p>Webkul set up a Magento 2 quote system so buyers could ask for bulk pricing on the site.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2068\" height=\"1502\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/05\/add_to_quote.webp\" alt=\"Add to Quote - Equipment Universe\" class=\"wp-image-440587\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/05\/add_to_quote.webp 2068w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/05\/add_to_quote-300x218.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/05\/add_to_quote-1200x872.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/05\/add_to_quote-250x182.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/05\/add_to_quote-768x558.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/05\/add_to_quote-1536x1116.webp 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/05\/add_to_quote-2048x1487.webp 2048w\" sizes=\"(max-width: 2068px) 100vw, 2068px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>A customer adds items to a quote and sends the request without leaving the store.<\/p>\n\n\n\n<p>Only registered customers can submit one, which keeps casual traffic out of the queue.<\/p>\n\n\n\n<p>Buyers can attach images and files, so staff see the exact model or site photo before pricing it.<\/p>\n\n\n\n<p>Each request lands in the admin, where staff can approve, reject, edit or delete it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2068\" height=\"1596\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/05\/quote_detail.webp\" alt=\"Quote Detail -  Equipment Universe\" class=\"wp-image-440590\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/05\/quote_detail.webp 2068w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/05\/quote_detail-300x232.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/05\/quote_detail-1200x926.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/05\/quote_detail-250x193.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/05\/quote_detail-768x593.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/05\/quote_detail-1536x1185.webp 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/05\/quote_detail-2048x1581.webp 2048w\" sizes=\"(max-width: 2068px) 100vw, 2068px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Staff can also set a custom price on a single product for that buyer.<\/p>\n\n\n\n<p>That gives the team one place for <a href=\"https:\/\/store.webkul.com\/magento2-bulk-order-processing.html\" target=\"_blank\" rel=\"noreferrer noopener\">bulk order processing<\/a> instead of a thread of emails.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Magento 2 Google Shopping Feed Integration<\/h3>\n\n\n\n<p>Later the team wanted its products listed on Google Shopping.<\/p>\n\n\n\n<p>Stock moved fast across new and used units, so a hand-built product feed went stale quickly.<\/p>\n\n\n\n<p>Webkul linked the store to Google Merchant Center with the <a href=\"https:\/\/store.webkul.com\/magento2-google-shopping-feed.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Google Shopping Feed<\/a> extension.<\/p>\n\n\n\n<p>The feed builds from the Magento catalogue and refreshes whenever a product is saved.<\/p>\n\n\n\n<p>Store attributes map to Merchant Center fields such as title, brand, GTIN, MPN, colour and image.<\/p>\n\n\n\n<p>Items with no standard identifier go across as custom products, which suits a catalogue of used gear.<\/p>\n\n\n\n<p>Categories map to <a href=\"https:\/\/support.google.com\/merchants\/answer\/7052112\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google&#8217;s product taxonomy<\/a>, so each item lands in the right group.<\/p>\n\n\n\n<p>Exports run on a set schedule, from daily to quarterly, so nobody uploads a file by hand.<\/p>\n\n\n\n<p>An admin grid lists every exported product with its feed ID and expiry date.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Results for Equipment Universe<\/h2>\n\n\n\n<p>Bulk buyers now request pricing on the site instead of by email or phone.<\/p>\n\n\n\n<p>Staff handle those requests in one admin screen, with the buyer&#8217;s files and photos attached.<\/p>\n\n\n\n<p>Product data reaches Google Merchant Center on a schedule, so the feed follows the catalogue.<\/p>\n\n\n\n<p>Webkul delivered both projects through <a href=\"https:\/\/webkul.com\/magento-integration-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">Magento integration services<\/a> on the store the company already ran.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Moved bulk quote requests from email and phone onto the website<\/li>\n\n\n\n<li>Gave staff one admin screen to approve, edit or reject each request<\/li>\n\n\n\n<li>Allowed custom pricing on a product for an individual trade buyer<\/li>\n\n\n\n<li>Automated the Google Shopping feed from the Magento catalogue<\/li>\n\n\n\n<li>Removed manual feed uploads to Google Merchant Center<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Project Snapshot Merchant Story: Equipment Universe Equipment Universe is a test equipment supplier based in Katy, Texas. The company sells new and refurbished gear, from fiber testers to spectrum analyzers, XRF units and thermal imagers. Refurbished stock is a core part of the business, sold at a fraction of the price of new equipment. Its <a href=\"https:\/\/webkul.com\/blog\/case-studies\/equipment-universe-usa-electronic-test-equipments-webkul\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":591,"featured_media":553852,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-440464","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-magento","industries-electronics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Equipment Universe Case Study | USA Electronic Equipment Firm<\/title>\n<meta name=\"description\" content=\"See how Webkul built a Magento 2 quote system for Equipment Universe, then automated its Google Shopping feed from the same catalogue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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