{"id":427878,"date":"2024-03-20T13:27:16","date_gmt":"2024-03-20T13:27:16","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&#038;p=427878"},"modified":"2025-12-24T12:10:12","modified_gmt":"2025-12-24T12:10:12","slug":"drummond-golf-retailer-australia-webkul","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/drummond-golf-retailer-australia-webkul\/","title":{"rendered":"Drummond Golf: Leading Australian Golf Retailer Successfully Running Promotional Campaigns"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.drummondgolf.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Drummond Golf<\/a> is a leading Australian golf retailer which provides a wide range of products from the world&#8217;s leading golf brands for over 40 years. <\/p>\n\n\n\n<p>The company was established in 1974 and has become Australia&#8217;s largest off-course golf retailer with 50 stores nationwide.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"782\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_home_page-1200x782.webp\" alt=\"drummond_golf_home_page\" class=\"wp-image-428163\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_home_page-1200x782.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_home_page-300x195.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_home_page-250x163.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_home_page-768x500.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_home_page-1536x1000.webp 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_home_page-2048x1334.webp 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>The company is a leader in technology-assisted club fitting programs, such as MiMatch and the GC2 Launch Monitor. <\/p>\n\n\n\n<p>Drummond Golf provides a fun and overall golfing experience for everyone, regardless of skill level or experience.<\/p>\n\n\n\n<p>It also provides exclusive offers and deals on its online store with the help of <a href=\"https:\/\/webkul.com\/magento-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">Magento Development Services<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Challenges Faced By Drummond Golf<\/h2>\n\n\n\n<p>Drummond Golf needed to improve its online store&#8217;s functionality to provide a smooth shopping experience for customers.<\/p>\n\n\n\n<p>The company wanted to increase sales and customer engagement by starting promotional offers and deals for online shoppers.<\/p>\n\n\n\n<p>Drummond Golf wanted a solution that could integrate with their existing Magento 2 platform. <\/p>\n\n\n\n<p>They wanted it to be customizable to meet their business needs and brand requirements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solution<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Special Promotions<\/h3>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/magento2-special-promotions.html\" target=\"_blank\" rel=\"noreferrer noopener\">Special Promotions for Magento 2<\/a> offered Drummond Golf a complete solution to overcome their challenges and achieve their objectives. <\/p>\n\n\n\n<p>This module helped them to create and manage various types of promotions, discounts, and incentives to attract customers and increase sales. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"909\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_special_promotions_1-1200x909.webp\" alt=\"drummond_golf_special_promotions_1\" class=\"wp-image-428165\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_special_promotions_1-1200x909.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_special_promotions_1-300x227.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_special_promotions_1-250x189.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_special_promotions_1-768x582.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_special_promotions_1-1536x1163.webp 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_special_promotions_1-2048x1551.webp 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>By offering targeted discounts and incentives, Drummond Golf was able to engage with customers and boost repeat purchases. <\/p>\n\n\n\n<p>Drummond Golf was able to apply tiered pricing and bundle discounts, to increase bulk purchases and average order value. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"802\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_special_promotions_2-1200x802.webp\" alt=\"drummond_golf_special_promotions_2\" class=\"wp-image-428166\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_special_promotions_2-1200x802.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_special_promotions_2-300x200.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_special_promotions_2-250x167.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_special_promotions_2-768x513.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_special_promotions_2-1536x1026.webp 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_special_promotions_2-2048x1368.webp 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>The module offered Drummond Golf a dashboard to create, manage, and track promotional campaigns in real time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Webkul&#8217;s Special Promotions for Magento 2 played an important role in helping Drummond Golf enhance its online retail experience <\/p>\n\n\n\n<p>It helped increase sales and build customer loyalty as an established online golf retailer in Australia. <\/p>\n\n\n\n<p>With the extension&#8217;s features, Drummond Golf solidified its position as a trusted destination for golf enthusiasts, both online and offline.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Drummond Golf is a leading Australian golf retailer which provides a wide range of products from the world&#8217;s leading golf brands for over 40 years. The company was established in 1974 and has become Australia&#8217;s largest off-course golf retailer with 50 stores nationwide. The company is a leader in technology-assisted club fitting programs, such as <a href=\"https:\/\/webkul.com\/blog\/case-studies\/drummond-golf-retailer-australia-webkul\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":575,"featured_media":428167,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-427878","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-magento","industries-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drummond Golf Case Study | Online Golf Retailer Australia<\/title>\n<meta name=\"description\" content=\"Discover how Drummond Golf, online golf retailer in Australia created personalized promotions resulting in increased sales with Webkul.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webkul.com\/blog\/case-studies\/drummond-golf-retailer-australia-webkul\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drummond Golf Case Study | Online Golf Retailer Australia\" \/>\n<meta property=\"og:description\" content=\"Discover how Drummond Golf, online golf retailer in Australia created personalized promotions resulting in increased sales with Webkul.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webkul.com\/blog\/case-studies\/drummond-golf-retailer-australia-webkul\/\" \/>\n<meta property=\"og:site_name\" content=\"Webkul Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webkul\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-24T12:10:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_featured_image-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1816\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@webkul\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/drummond-golf-retailer-australia-webkul\/\",\"url\":\"https:\/\/webkul.com\/blog\/case-studies\/drummond-golf-retailer-australia-webkul\/\",\"name\":\"Drummond Golf Case Study | Online Golf Retailer Australia\",\"isPartOf\":{\"@id\":\"https:\/\/webkul.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/drummond-golf-retailer-australia-webkul\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/drummond-golf-retailer-australia-webkul\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_featured_image-scaled.webp\",\"datePublished\":\"2024-03-20T13:27:16+00:00\",\"dateModified\":\"2025-12-24T12:10:12+00:00\",\"description\":\"Discover how Drummond Golf, online golf retailer in Australia created personalized promotions resulting in increased sales with Webkul.\",\"breadcrumb\":{\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/drummond-golf-retailer-australia-webkul\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webkul.com\/blog\/case-studies\/drummond-golf-retailer-australia-webkul\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/drummond-golf-retailer-australia-webkul\/#primaryimage\",\"url\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_featured_image-scaled.webp\",\"contentUrl\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_featured_image-scaled.webp\",\"width\":2560,\"height\":1816},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/drummond-golf-retailer-australia-webkul\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/webkul.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study\",\"item\":\"https:\/\/webkul.com\/blog\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Drummond Golf: Leading Australian Golf Retailer Successfully Running Promotional Campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/webkul.com\/blog\/#website\",\"url\":\"https:\/\/webkul.com\/blog\/\",\"name\":\"Webkul Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/webkul.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/webkul.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/webkul.com\/blog\/#organization\",\"name\":\"WebKul Software Private Limited\",\"url\":\"https:\/\/webkul.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webkul.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/08\/webkul-logo-accent-sq.png\",\"contentUrl\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/08\/webkul-logo-accent-sq.png\",\"width\":380,\"height\":380,\"caption\":\"WebKul Software Private Limited\"},\"image\":{\"@id\":\"https:\/\/webkul.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/webkul\/\",\"https:\/\/x.com\/webkul\",\"https:\/\/www.instagram.com\/webkul\/\",\"https:\/\/www.linkedin.com\/company\/webkul\",\"https:\/\/www.youtube.com\/user\/webkul\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Drummond Golf Case Study | Online Golf Retailer Australia","description":"Discover how Drummond Golf, online golf retailer in Australia created personalized promotions resulting in increased sales with Webkul.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webkul.com\/blog\/case-studies\/drummond-golf-retailer-australia-webkul\/","og_locale":"en_US","og_type":"article","og_title":"Drummond Golf Case Study | Online Golf Retailer Australia","og_description":"Discover how Drummond Golf, online golf retailer in Australia created personalized promotions resulting in increased sales with Webkul.","og_url":"https:\/\/webkul.com\/blog\/case-studies\/drummond-golf-retailer-australia-webkul\/","og_site_name":"Webkul Blog","article_publisher":"https:\/\/www.facebook.com\/webkul\/","article_modified_time":"2025-12-24T12:10:12+00:00","og_image":[{"width":2560,"height":1816,"url":"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_featured_image-scaled.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@webkul","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/webkul.com\/blog\/case-studies\/drummond-golf-retailer-australia-webkul\/","url":"https:\/\/webkul.com\/blog\/case-studies\/drummond-golf-retailer-australia-webkul\/","name":"Drummond Golf Case Study | Online Golf Retailer Australia","isPartOf":{"@id":"https:\/\/webkul.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webkul.com\/blog\/case-studies\/drummond-golf-retailer-australia-webkul\/#primaryimage"},"image":{"@id":"https:\/\/webkul.com\/blog\/case-studies\/drummond-golf-retailer-australia-webkul\/#primaryimage"},"thumbnailUrl":"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_featured_image-scaled.webp","datePublished":"2024-03-20T13:27:16+00:00","dateModified":"2025-12-24T12:10:12+00:00","description":"Discover how Drummond Golf, online golf retailer in Australia created personalized promotions resulting in increased sales with Webkul.","breadcrumb":{"@id":"https:\/\/webkul.com\/blog\/case-studies\/drummond-golf-retailer-australia-webkul\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webkul.com\/blog\/case-studies\/drummond-golf-retailer-australia-webkul\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webkul.com\/blog\/case-studies\/drummond-golf-retailer-australia-webkul\/#primaryimage","url":"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_featured_image-scaled.webp","contentUrl":"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/03\/drummond_golf_featured_image-scaled.webp","width":2560,"height":1816},{"@type":"BreadcrumbList","@id":"https:\/\/webkul.com\/blog\/case-studies\/drummond-golf-retailer-australia-webkul\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/webkul.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Case Study","item":"https:\/\/webkul.com\/blog\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Drummond Golf: Leading Australian Golf Retailer Successfully Running Promotional Campaigns"}]},{"@type":"WebSite","@id":"https:\/\/webkul.com\/blog\/#website","url":"https:\/\/webkul.com\/blog\/","name":"Webkul Blog","description":"","publisher":{"@id":"https:\/\/webkul.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webkul.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/webkul.com\/blog\/#organization","name":"WebKul Software Private Limited","url":"https:\/\/webkul.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webkul.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/08\/webkul-logo-accent-sq.png","contentUrl":"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/08\/webkul-logo-accent-sq.png","width":380,"height":380,"caption":"WebKul Software Private Limited"},"image":{"@id":"https:\/\/webkul.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/webkul\/","https:\/\/x.com\/webkul","https:\/\/www.instagram.com\/webkul\/","https:\/\/www.linkedin.com\/company\/webkul","https:\/\/www.youtube.com\/user\/webkul\/"]}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/case_studies\/427878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/types\/case_studies"}],"author":[{"embeddable":true,"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/users\/575"}],"replies":[{"embeddable":true,"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/comments?post=427878"}],"version-history":[{"count":12,"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/case_studies\/427878\/revisions"}],"predecessor-version":[{"id":503490,"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/case_studies\/427878\/revisions\/503490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/media\/428167"}],"wp:attachment":[{"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/media?parent=427878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}