{"id":421705,"date":"2024-02-22T07:42:07","date_gmt":"2024-02-22T07:42:07","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&p=421705"},"modified":"2025-08-14T06:47:06","modified_gmt":"2025-08-14T06:47:06","slug":"shira-cosmetics-usa-custom-registration-magento2-webkul","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/shira-cosmetics-usa-custom-registration-magento2-webkul\/","title":{"rendered":"Shira USA: Enhances User Registration Process to Gather More Customer Data"},"content":{"rendered":"\n

Shira<\/a> Cosmetics was Founded in 1990 by Sara Nezaria, a nurse, and now has developed luxurious, natural skin care treatments for over 30 years. It manages its eCommerce on the Magento 2 store.<\/p>\n\n\n\n

The New Jersey-based Shira with roots back in Israel, specializes in organic ingredients and advanced cosmetics products.<\/p>\n\n\n\n

Shira mostly supplies products to luxurious spas and skincare experts, providing effective solutions crafted from the finest botanical extracts.<\/p>\n\n\n\n

\"Magento<\/figure>\n\n\n\n

They elevated their legacy by growing distribution to over 2,000 spa locations worldwide.<\/p>\n\n\n\n

Shira was searching for a company providing Magento development services<\/a> to help them in their business.<\/p>\n\n\n\n

What were the problems that Shira faced?<\/h2>\n\n\n\n

As a premium skincare brand providing to spas and beauty professionals, Shira struggled to gather crucial customer data through their basic registration fields. <\/p>\n\n\n\n

With fields limited to name, email, and address, Shira missed out on capturing insights from customers signing up on their website. <\/p>\n\n\n\n

Without this data, Shira faced challenges personalizing recommendations to customers after signup. <\/p>\n\n\n\n

However, building custom registration fields for the website from scratch required extensive development efforts.<\/p>\n\n\n\n

Shira needed an easy way to extend their default registration fields to collect valuable customer details at signup. <\/p>\n\n\n\n

How does Webkul solve Shira’s problem?<\/h2>\n\n\n\n

Shira came to know about Webkul while they were searching for products for their business problem.<\/p>\n\n\n\n

They contacted Webkul in the hope of resolving their problem.<\/p>\n\n\n\n

Through discussions on the UVdesk ticket<\/a>, Webkul worked closely with Shira to understand their specific goals and requirements. <\/p>\n\n\n\n

Webkul came to know that Shira wanted to have custom registration fields on their website so that they could understand their customer better.<\/p>\n\n\n\n

Shira wanted all this data so that they could make the shopping experience for the customer much more personalized. <\/p>\n\n\n\n

Solution<\/strong> Regarding Magento 2<\/h2>\n\n\n\n

Custom Registration Fields in Magento 2<\/h3>\n\n\n\n

Magento 2 Custom Registration Feilds<\/a> extension provided the perfect solution. <\/p>\n\n\n\n

It allowed Shira to quickly add additional custom input fields along with their existing registration fields. <\/p>\n\n\n

\n
\"magento-modules-demo-demo.webkul.in_customer_account_create_-6-1-1-1357x1536-1\"<\/figure>\n<\/div>\n\n
\n
\"magento-modules-demo-demo.webkul.in_customer_account_create_-6-1-1-1357x1536-2\"<\/figure>\n<\/div>\n\n
\n
\"Magento<\/figure>\n<\/div>\n\n
\n
\"pic2-2\"<\/figure>\n<\/div>\n\n\n

Managing Custom Feilds <\/h3>\n\n\n\n

Shira can now also manage custom fields that are displayed on the registration page from the backend admin panel.<\/p>\n\n\n\n

They have full control over the custom field’s visibility over both the email and the order placed by the customer. <\/p>\n\n\n\n

\"Magento<\/figure>\n\n\n\n

With this feature, Shira can decide which custom field should be enabled and which is not.<\/p>\n\n\n\n

This gives Shira the ability to turn off the visibility of the custom attribute information in the order details and transactional email of the shopper.<\/p>\n\n\n\n

Order and Invoice Information in Magento 2<\/h3>\n\n\n\n

The information that is given by the customer through custom fields will also be displayed in the order detail section and invoices. <\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Setting Up Custom Attributes in Magento 2<\/h3>\n\n\n\n

Shira can now add custom fields that are required for their registration page with the Magento 2 Custom Registration extension.<\/p>\n\n\n\n

These fields will help Shira gather the information that is required to know more about their customers.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

The admin just needs to define the default label, the attribute code, and the website for which the attribute is applicable.<\/p>\n\n\n\n

Additionally, this feature gives different input types to enter data such as text field and area, date, multiple select, dropdown, media image, file type, and radio buttons.<\/p>\n\n\n\n

Configuring Terms & Conditions<\/h3>\n\n\n\n

Shira wanted to have customized terms and conditions for their customers who are registering on their website.<\/p>\n\n\n\n

With this extension, the admin can configure the front-end view of its terms and conditions that will be visible on the registration page.<\/p>\n\n\n\n

\"terms<\/figure>\n\n\n\n

Also, the admin can edit the privacy and cookie policy for the customers.<\/p>\n\n\n\n

Manage Customer Additional Information<\/h3>\n\n\n\n

Shira wanted to manage information on all the customers who registered on their website.<\/p>\n\n\n\n

This extension helps Shira to easily view and manage all additional information pertaining to the customer. <\/p>\n\n\n\n

\"ert-1\"<\/figure>\n\n\n\n

Conclusion <\/strong><\/h2>\n\n\n\n

By combining cosmetic chemistry with premium natural ingredients, Shira has established itself as a top brand in professional skincare. <\/p>\n\n\n\n

Thanks to the Magento 2 Custom Registration extension, Shira users enjoyed a great shopping experience and well-organized customer data.<\/p>\n\n\n\n

With the extension introduced, Shira was able to capture customer additional details to personalize promotions and recommendations.<\/p>\n\n\n\n

Additionally, the result was more engaged, loyal customers and increased repeat purchases.<\/p>\n","protected":false},"excerpt":{"rendered":"

Shira Cosmetics was Founded in 1990 by Sara Nezaria, a nurse, and now has developed luxurious, natural skin care treatments for over 30 years. It manages its eCommerce on the Magento 2 store. The New Jersey-based Shira with roots back in Israel, specializes in organic ingredients and advanced cosmetics products. Shira mostly supplies products to […]<\/a><\/p>\n","protected":false},"author":591,"featured_media":421762,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-421705","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-magento","industries-beauty-wellness"],"yoast_head":"\nShira Case Study | USA Cosmetic Magento 2 Store<\/title>\n<meta name=\"description\" content=\"Shira is an Online Cosmetics store that enhanced its business with Webkul's Magento 2 Custom Registration Fields.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webkul.com\/blog\/case-studies\/shira-cosmetics-usa-custom-registration-magento2-webkul\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shira Case Study | USA Cosmetic Magento 2 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