{"id":420542,"date":"2024-02-07T14:13:05","date_gmt":"2024-02-07T14:13:05","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&#038;p=420542"},"modified":"2025-08-14T06:58:49","modified_gmt":"2025-08-14T06:58:49","slug":"soilsecrets-indian-organic-marketplace","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/soilsecrets-indian-organic-marketplace\/","title":{"rendered":"Soilsecrets &#8211; Indian Organic Products  Marketplace built with Webkul"},"content":{"rendered":"\n<p><a href=\"https:\/\/soil-secrets.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Soilsecrets<\/a>, India&#8217;s premier organic e-commerce marketplace brings various eco-friendly &amp; sustainable products making life healthier.<\/p>\n\n\n\n<p>Soilsecrets provides a wide range of organic products &amp; categories like &#8211; personal care, wellness, grocery, fashion, etc which are sourced globally. <\/p>\n\n\n\n<p>With a commitment to sustainability and affordability, Soilsecrets aims to improve the health and lifestyle of its customers. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"707\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/Website-1-1200x707.png\" alt=\"Website-1\" class=\"wp-image-420601\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/Website-1-1200x707.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/Website-1-300x177.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/Website-1-250x147.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/Website-1-768x453.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/Website-1-1536x906.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/Website-1-2048x1207.png 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/webkul.com\/magento-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">Magento Development Services<\/a> assisted Soilsecrets to grow with better functionality and provide a smooth customer experience on their website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Problem Statement<\/h2>\n\n\n\n<p>Before seeking <a href=\"https:\/\/webkul.uvdesk.com\/en\/customer\/create-ticket\/\" target=\"_blank\" rel=\"noreferrer noopener\">support<\/a>, Soilsecrets encountered several challenges. <\/p>\n\n\n\n<p>They needed a solution to onboard local businesses as well as to promote organic products through their website by transforming it into a marketplace. <\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Apart from the marketplace solution, they required some extra functionalities &#8211;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customers should be able to ask questions and respond to the same on the product pages.<\/li>\n\n\n\n<li>Boost the speed and performance of the website to enhance user experience.<\/li>\n\n\n\n<li>Customize the registration process for sellers by providing multiple steps.<\/li>\n\n\n\n<li>Quick checkout button to allow customers to directly navigate to the checkout page.<\/li>\n\n\n\n<li>Capture additional information on customers using custom registration fields.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>Also, the challenge was not just about e-commerce marketplace but about building a community of organic living.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solution for Soilsecrets<\/h2>\n\n\n\n<p>Soilsecrets transitioned its Magento 2 website from a single store to a <a href=\"https:\/\/store.webkul.com\/magento2-multi-vendor-marketplace.html\">Multi Vendor Marketplace<\/a> solution by Webkul.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1142\" height=\"513\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/marketplace.png\" alt=\"marketplace\" class=\"wp-image-420713\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/marketplace.png 1142w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/marketplace-300x135.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/marketplace-250x112.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/marketplace-768x345.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/marketplace-604x270.png 604w\" sizes=\"(max-width: 1142px) 100vw, 1142px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p>Now, multiple vendors can be onboarded through which Soilsecrets is achieving its core mission.<\/p>\n\n\n\n<p>Multiple sellers from different locations in India get the ability to showcase their organic products through this platform.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>In addition to a multi-seller marketplace solution, they implemented a few more add-on modules that fulfilled their problem statement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Buy Now Button<\/h2>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/magento2-buy-now-button.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Buy Now Button<\/a> extension helps consumers to make a quick checkout and purchase the item swiftly.<\/p>\n<\/div><\/div>\n\n\n\n<p>To simplify the purchasing process, Soilsecrets implemented this module, which adds a &#8220;Buy Now&#8221; button on the product page.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1188\" height=\"1024\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/Buy-now-button-1188x1024.png\" alt=\"Buy-now-button\" class=\"wp-image-420671\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/Buy-now-button-1188x1024.png 1188w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/Buy-now-button-300x259.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/Buy-now-button-250x216.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/Buy-now-button-768x662.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/Buy-now-button-1536x1324.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/Buy-now-button-2048x1766.png 2048w\" sizes=\"(max-width: 1188px) 100vw, 1188px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p>Customers can bypass the cart and proceed directly to checkout with a single click, improving the overall shopping experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketplace Question Answer Module<\/h2>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/magento2-multi-vendor-question-answer.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Multi Vendor Question Answer<\/a> provides a mode of interaction between customers and Sellers\/Admin where the customer can query and clear doubts regarding the product.<\/p>\n\n\n\n<p>With the help of this module, customers can receive immediate answers to their queries by reading the answers that have been posted on the previous related query by customers as well.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"924\" height=\"437\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/QA-for-M2-edited-1.png\" alt=\"organic marketplace question answer\" class=\"wp-image-420829\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/QA-for-M2-edited-1.png 924w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/QA-for-M2-edited-1-300x142.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/QA-for-M2-edited-1-250x118.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/QA-for-M2-edited-1-768x363.png 768w\" sizes=\"(max-width: 924px) 100vw, 924px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p>This module establishes reliable relations between potential customers &amp; sellers, which will raise customers&#8217; trust in organic products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Multi Step Vendor Signup<\/h2>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/magento2-multi-step-vendor-signup.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Multi Step Vendor Signup<\/a> extension enables the admin to create a customizable vendor registration steps.<\/p>\n\n\n\n<p>This will make it easier for the marketplace sellers to fill up the large registration forms by breaking them into multiple steps.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"764\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/Registration-1200x764.png\" alt=\"Registration form in organic marketplace\" class=\"wp-image-420704\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/Registration-1200x764.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/Registration-300x191.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/Registration-250x159.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/Registration-768x489.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/Registration-1536x977.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/Registration-2048x1303.png 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p>Now, Soilsecrets can onboard multiple sellers by having such details as the admin wants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Custom Registration Feilds<\/h2>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/Magento2-Custom-Registration-Field.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Custom Registration Fields<\/a> extension allows admins to capture additional information from customers during registration.<\/p>\n\n\n\n<p>Now, the admin can know more about the customers, with the help of this extension.<\/p>\n\n\n\n<p>Custom fields can be created with various input types like &#8211; text field, date of birth, drop-down, multi-select, radio-button, media image, file upload, or dependable field and labels can be managed for different store views.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Page Speed Optimization<\/h2>\n\n\n\n<p>Implementation of <a href=\"https:\/\/store.webkul.com\/magento2-speed-optimization.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Page Speed Optimization<\/a> extension to Soilsecret&#8217;s website has significantly contributed to enhancing the performance of the website.<\/p>\n\n\n\n<p>This module gives you features like &#8211; Lazy Loading, Defer Loading, Improved Google Ranking, Image Optimization (WebP Support), etc.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"911\" height=\"493\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/PageSpeed-Insights-1.png\" alt=\"PageSpeed-Insights-1\" class=\"wp-image-420757\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/PageSpeed-Insights-1.png 911w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/PageSpeed-Insights-1-300x162.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/PageSpeed-Insights-1-250x135.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/PageSpeed-Insights-1-768x416.png 768w\" sizes=\"(max-width: 911px) 100vw, 911px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p>You can also explore a complete list of pre-built <a href=\"https:\/\/store.webkul.com\/Magento-2.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 extensions<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Remarks at the end<\/h2>\n\n\n\n<p>The implementation of the Multi Vendor Marketplace module with few add-ons has successfully fulfilled the objective of Soilsecret&#8217;s founder.<\/p>\n\n\n\n<p>With the help of Webkul, Soilsecret&#8217;s organic website has transformed into a multi vendor marketplace taking it to the next level, and supporting the mission of promoting organic living in India.<\/p>\n\n\n\n<p>You can also&nbsp;<a href=\"https:\/\/webkul.com\/hire-magento-developers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hire Magento Developers<\/a>&nbsp;if you also want to build a marketplace like Soilsecrets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Soilsecrets, India&#8217;s premier organic e-commerce marketplace brings various eco-friendly &amp; sustainable products making life healthier. Soilsecrets provides a wide range of organic products &amp; categories like &#8211; personal care, wellness, grocery, fashion, etc which are sourced globally. With a commitment to sustainability and affordability, Soilsecrets aims to improve the health and lifestyle of its customers. <a href=\"https:\/\/webkul.com\/blog\/case-studies\/soilsecrets-indian-organic-marketplace\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":565,"featured_media":420846,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-420542","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-magento","industries-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Soilsecrets Case Study | Indian Organic Product Marketplace<\/title>\n<meta name=\"description\" content=\"Soilsecrets, India&#039;s premier organic e-commerce marketplace brings a variety of eco-friendly &amp; sustainable products making life healthier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webkul.com\/blog\/case-studies\/soilsecrets-indian-organic-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soilsecrets Case Study | Indian Organic Product Marketplace\" \/>\n<meta property=\"og:description\" content=\"Soilsecrets, India&#039;s premier organic e-commerce marketplace brings a variety of eco-friendly &amp; 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