{"id":408339,"date":"2023-10-31T08:15:38","date_gmt":"2023-10-31T08:15:38","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&#038;p=408339"},"modified":"2025-08-14T07:53:03","modified_gmt":"2025-08-14T07:53:03","slug":"sellitic-artisans-online-marketplace","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/sellitic-artisans-online-marketplace\/","title":{"rendered":"Sellitic &#8211; Empowering Artisans with a Decentralized Multi-Vendor Marketplace"},"content":{"rendered":"\n<p><a href=\"https:\/\/sellitic.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sellitic<\/a> is a decentralized multi-vendor online marketplace that offers fair access to a global market for underserved artisans.<\/p>\n\n\n\n<p>It is a purpose-driven handicraft marketplace that AFOMA drives.<\/p>\n\n\n\n<p><a href=\"https:\/\/afoma.io\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AFOMA<\/a> social enterprise is committed to creating a significant impact by empowering micro and small-scale creators, artists, and artisans across the globe.<\/p>\n\n\n\n<p>Sellitic harnesses the power of blockchain technology in various aspects of its online marketplace platform to bring transparency, security, and efficiency to the artisans marketplace.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Their purpose-driven approach includes &#8211;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Supporting ethically sourced products<\/li>\n\n\n\n<li>Supporting environmentally sustainable practices<\/li>\n\n\n\n<li>Celebrating the diversity of its artisans<\/li>\n\n\n\n<li>Offering a free tier subscription model that supports micro and small-scale creators<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>This case study explores how Sellitic, in collaboration with Webkul achieved their target.<\/p>\n\n\n\n<p>With the mission to empower artisans Sellitic acquires Webkul&#8217;s solution to overcome these challenges.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Multi-vendor Marketplace<\/h2>\n\n\n\n<p>Sellitic is the perfect example of a Multi-vendor Marketplace driven by AFOMA which is built by <a href=\"https:\/\/webkul.com\/adobe-commerce-marketplace-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Commerce Marketplace<\/a> solution.<\/p>\n\n\n\n<p>The attractive homepage highlights the cultural and artistic feel and gives customers a better interface.<\/p>\n\n\n\n<p>It highlights a wide range of categories through which customers can easily explore the products.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"709\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Homepage-4-1200x709.png\" alt=\"Sellitic artisans online marketplace homepage\" class=\"wp-image-408477\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Homepage-4-1200x709.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Homepage-4-300x177.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Homepage-4-250x148.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Homepage-4-768x454.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Homepage-4-1536x908.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Homepage-4-2048x1210.png 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Multi-vendor marketplace solution has brought about significant benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Access to the global marketplace<\/li>\n\n\n\n<li>Improved customer experience <\/li>\n\n\n\n<li>Greater Transparency<\/li>\n\n\n\n<li>Advance security measures<\/li>\n\n\n\n<li>Better opportunity for Sellers<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1192\" height=\"1024\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/register-3-1192x1024.png\" alt=\"artisans online marketplace register\" class=\"wp-image-408389\" style=\"aspect-ratio:1.1640625;width:789px;height:auto\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/register-3-1192x1024.png 1192w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/register-3-300x258.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/register-3-250x215.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/register-3-768x660.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/register-3-1536x1319.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/register-3-2048x1759.png 2048w\" sizes=\"(max-width: 1192px) 100vw, 1192px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p>Artisans from all over the world can easily register as Sellers to the Sellitic by filling up a few details, free of cost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketplace Vendor List<\/h3>\n\n\n\n<p>The platform enables multiple sellers from all over the world to register and sell their artistic products through the Sellitic Marketplace.<\/p>\n\n\n\n<p>Multiple Sellers can join this marketplace easily which is only possible by <a href=\"https:\/\/store.webkul.com\/magento2-multi-vendor-marketplace.html\">Magento 2 Marketplace Solution<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"633\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/marketplace-1200x633.png\" alt=\"artisans online marketplace sellers list\n\" class=\"wp-image-408419\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/marketplace-1200x633.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/marketplace-300x158.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/marketplace-250x132.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/marketplace-768x405.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/marketplace-1536x810.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/marketplace-2048x1080.png 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Sellitic also shows all the Stores in one place so that customers can explore all the artisans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vendor&#8217;s Page<\/h2>\n\n\n\n<p>The solution allows sellers to manage their profiles in which they can add, modify, and delete products as per their needs.<\/p>\n\n\n\n<p>In the Seller&#8217;s profile, the Seller can add the contact option through which the customer can communicate directly with the Vendor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"730\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Seller-collection-1200x730.png\" alt=\"artisans online marketplace sellers page\" class=\"wp-image-408431\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Seller-collection-1200x730.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Seller-collection-300x183.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Seller-collection-250x152.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Seller-collection-768x467.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Seller-collection-1536x935.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Seller-collection-2048x1247.png 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>The multi-vendor solution allows sellers to add a wide range of products to grow and earn money.<\/p>\n\n\n\n<p>Here, customer can explore their favorable products at specific stores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product Page<\/h3>\n\n\n\n<p>The product page showcases multiple images and a perfect description of the product which grabs customers&#8217; attention.<\/p>\n\n\n\n<p>It also allows customers to add personalization so they can add notes before buying the product.<\/p>\n\n\n\n<p>That is how the <a href=\"https:\/\/webkul.com\/ecommerce-marketplaces\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">E-commerce Marketplace Solution<\/a> gives multiple customizations to build the platform better.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"872\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/productpage-1-1200x872.png\" alt=\"artisans online marketplace product page\" class=\"wp-image-408445\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/productpage-1-1200x872.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/productpage-1-300x218.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/productpage-1-250x182.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/productpage-1-768x558.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/productpage-1-1536x1116.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/productpage-1-2048x1487.png 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Customers can earn OMA rewards by buying products from Sellitic.<\/p>\n\n\n\n<p>OMA Rewards is a loyalty rewards program that is offered on every product purchase made on their marketplace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cart &amp; Checkout<\/h2>\n\n\n\n<p>The solution made the checkout process easy and less complicated so that customers could ship orders without any hurdles.<\/p>\n\n\n\n<p>Through a multi-vendor marketplace platform, each item is visible from which store it belongs. You can see the &#8220;Sold By&#8221;  description below every item.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"820\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/cart-2-1200x820.png\" alt=\"sellitic artisans online marketplace cart\" class=\"wp-image-408452\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/cart-2-1200x820.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/cart-2-300x205.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/cart-2-250x171.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/cart-2-768x525.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/cart-2-1536x1049.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/cart-2-2048x1399.png 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>After that customer can proceed to the checkout process to make the shipment.<\/p>\n\n\n\n<p>Proceeding to checkout, and after adding address details customer can make the payment.<\/p>\n\n\n\n<p>It allows you to make payments through &#8216;PayPal&#8217; the most easy global payment method.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"901\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/payment-1200x901.png\" alt=\"artisans online marketplace payment\" class=\"wp-image-408454\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/payment-1200x901.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/payment-300x225.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/payment-250x188.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/payment-768x577.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/payment-1536x1153.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/payment-2048x1538.png 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>It allows you to make payments through &#8216;PayPal&#8217; the most easy global payment method.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Sellitic puts the power back into the hands of artisans and customers while contributing to a more sustainable and equitable economy.<\/p>\n\n\n\n<p>Sellitic, driven by AFOMA, is not just an artisans online marketplace, it&#8217;s a community of creators and customers committed to creativity, quality, and fair trade.<\/p>\n\n\n\n<p>With the help of <a href=\"https:\/\/webkul.com\/magento-development\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Magento Development Services<\/a>, Sellitic keeps its marketplace up to date with the help of Webkul.<\/p>\n\n\n\n<p>As Sellitic becomes profitable, it aims to support the United Nations Sustainable Development Goals, reinforcing its commitment to a better future for all.<\/p>\n\n\n\n<p>You can also read more case study on the Artistic online marketplace built with Webkul which is <a href=\"https:\/\/webkul.com\/blog\/case-studies\/alangoo-global-online-marketplace-for-artists-and-designers\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Alangoo<\/a>.<\/p>\n\n\n\n<p>You can <a href=\"https:\/\/webkul.com\/hire-magento-developers\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hire Magento Developers<\/a> if you also want to build an E-commerce multi-vendor marketplace platform like Sellitic. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sellitic is a decentralized multi-vendor online marketplace that offers fair access to a global market for underserved artisans. It is a purpose-driven handicraft marketplace that AFOMA drives. AFOMA social enterprise is committed to creating a significant impact by empowering micro and small-scale creators, artists, and artisans across the globe. Sellitic harnesses the power of blockchain <a href=\"https:\/\/webkul.com\/blog\/case-studies\/sellitic-artisans-online-marketplace\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":565,"featured_media":408341,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-408339","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-magento","industries-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sellitic Case Study | Creating Artisans Online Marketplace Nigerian<\/title>\n<meta name=\"description\" content=\"Sellitic is a decentralized multi-vendor marketplace platform that offers fair access to a global market for small artisans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webkul.com\/blog\/case-studies\/sellitic-artisans-online-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sellitic Case Study | Creating Artisans Online Marketplace Nigerian\" \/>\n<meta property=\"og:description\" content=\"Sellitic is a decentralized multi-vendor marketplace platform that offers fair access to a global market for small artisans.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webkul.com\/blog\/case-studies\/sellitic-artisans-online-marketplace\/\" \/>\n<meta property=\"og:site_name\" content=\"Webkul Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webkul\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T07:53:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-tahir-xalfakuliyev-18766822-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@webkul\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/sellitic-artisans-online-marketplace\/\",\"url\":\"https:\/\/webkul.com\/blog\/case-studies\/sellitic-artisans-online-marketplace\/\",\"name\":\"Sellitic Case Study | Creating Artisans Online Marketplace Nigerian\",\"isPartOf\":{\"@id\":\"https:\/\/webkul.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/sellitic-artisans-online-marketplace\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/sellitic-artisans-online-marketplace\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-tahir-xalfakuliyev-18766822-scaled.jpg\",\"datePublished\":\"2023-10-31T08:15:38+00:00\",\"dateModified\":\"2025-08-14T07:53:03+00:00\",\"description\":\"Sellitic is a decentralized multi-vendor marketplace platform that offers fair access to a global market for small artisans.\",\"breadcrumb\":{\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/sellitic-artisans-online-marketplace\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webkul.com\/blog\/case-studies\/sellitic-artisans-online-marketplace\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/sellitic-artisans-online-marketplace\/#primaryimage\",\"url\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-tahir-xalfakuliyev-18766822-scaled.jpg\",\"contentUrl\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-tahir-xalfakuliyev-18766822-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Sellitic - marketplace for artisans\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/sellitic-artisans-online-marketplace\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/webkul.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study\",\"item\":\"https:\/\/webkul.com\/blog\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sellitic &#8211; 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