{"id":405475,"date":"2023-10-18T10:52:11","date_gmt":"2023-10-18T10:52:11","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&#038;p=405475"},"modified":"2025-08-14T08:00:35","modified_gmt":"2025-08-14T08:00:35","slug":"terroir-du-maroc-local-product-online-marketplace-morocco","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/terroir-du-maroc-local-product-online-marketplace-morocco\/","title":{"rendered":"Terroir Du Maroc \u2013 Government Initiative Virtual Platform to Promote Moroccan Local Products"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.terroirdumaroc.gov.ma\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Terroir du Maroc<\/a> is an innovative online marketplace launched by the Agency for Agricultural Development (ADA) a public entity based in Morocco.<\/p>\n\n\n\n<p>ADA provides action plans and value-added solutions to address agricultural needs at the local and national levels.&nbsp;<\/p>\n\n\n\n<p>It was established to support the agricultural sector&#8217;s strategic goals outlined in the <em>&#8220;Generation Green&#8221;<\/em> strategy for 2030 and the <em>&#8220;Plan Green Morocco.&#8221;<\/em><\/p>\n\n\n\n<p>Terroir du Maroc aims to promote local Moroccan products across the region. The platform highlights traditional products and their value within Moroccan culture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Challenge<\/h2>\n\n\n\n<p>With the aim of promoting Morocco Products at a wide level, The ADA faced numerous challenges for their website Terroir Du Maroc to be successful.<\/p>\n\n\n\n<p>It&#8217;s just not about promoting local products but also connecting multiple local sellers in one marketplace to grow.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"746\" height=\"380\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/team-1.jpg\" alt=\"terroir du maroc - online marketplace\" class=\"wp-image-405569\" style=\"aspect-ratio:1.9631578947368422;width:834px;height:auto\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/team-1.jpg 746w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/team-1-300x153.jpg 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/team-1-250x127.jpg 250w\" sizes=\"(max-width: 746px) 100vw, 746px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p>They needed a solution to get the wider market to reach out and Marketplace Solution helped them to overcome these challenges.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Multi Vendor Marketplace Solution<\/h2>\n\n\n\n<p>Webkul provided <a href=\"https:\/\/webkul.com\/ecommerce-marketplaces\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-commerce development<\/a> solutions that helped Terroir Du Maroc to expand its local market.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Benefits <strong>&#8211; <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Extended Market Reach &#8211; enables local producers to access a wider audience.<\/li>\n\n\n\n<li>Empowering Sellers &#8211; Local Sellers empowered the market to increase sales.<\/li>\n\n\n\n<li>Attractive Interface &#8211; User-Friendly interface for Sellers and customers both.<\/li>\n\n\n\n<li>Multi-Lingual Support &#8211; Supports multiple languages like French and Arabic.<\/li>\n\n\n\n<li>Diverse Product Listings &#8211; Showcase for Moroccan products by Multiple Sellers.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"707\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/www.terroirdumaroc.gov_.ma_-1200x707.png\" alt=\"an online marketplace - Terroir Du Maroc\" class=\"wp-image-406197\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/www.terroirdumaroc.gov_.ma_-1200x707.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/www.terroirdumaroc.gov_.ma_-300x177.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/www.terroirdumaroc.gov_.ma_-250x147.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/www.terroirdumaroc.gov_.ma_-768x452.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/www.terroirdumaroc.gov_.ma_-1536x905.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/www.terroirdumaroc.gov_.ma_-2048x1206.png 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>An interactive homepage for users that gives a one-stop destination so that customers can easily explore exclusive Moroccan products.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Multiple Sellers at One Place<\/h2>\n\n\n\n<p>By Implementing webkul&#8217;s Solution multiple Local producers, cooperatives, and vendors benefitted through the marketplace.<\/p>\n\n\n\n<p>With the help of <a href=\"https:\/\/webkul.com\/adobe-commerce-marketplace-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Commerce Marketplace<\/a> Solution, multiple sellers can register on the website to reach out to a wider audience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"739\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Register-1200x739.png\" alt=\"Register as online seller at Terroir du Maroc\" class=\"wp-image-405548\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Register-1200x739.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Register-300x185.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Register-250x154.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Register-768x473.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Register-1536x946.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Register-2048x1262.png 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p>Terroir Du Maroc can onboard multiple sellers who offer exclusive local products of Maroc.<\/p>\n\n\n\n<p>The solution enables us to show all the stores in one place so that customer can also explore their favorable stores.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"853\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/List-1200x853.png\" alt=\"marketplace - list of coopertives\" class=\"wp-image-405578\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/List-1200x853.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/List-300x213.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/List-250x178.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/List-768x546.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/List-1536x1092.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/List-2048x1457.png 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p>Using a dashboard seller can track his income, latest orders, comments and reviews, recent orders, and recent comments with the total sales matrix.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vendor Storefront<\/h3>\n\n\n\n<p>The solution allows every store to add, delete, and modify products in their respective store through their dashboard.<\/p>\n\n\n\n<p>It also allows the seller to add social media icons on their profile pages as well.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"715\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Store-2-1200x715.png\" alt=\"online marketplace store\" class=\"wp-image-406200\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Store-2-1200x715.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Store-2-300x179.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Store-2-250x149.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Store-2-768x457.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Store-2-1536x915.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Store-2-2048x1220.png 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p>The solution made it easy to personalize and Customization of the seller&#8217;s page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vendor Collection Page<\/h3>\n\n\n\n<p>The seller product listing page showcases all the products listed by the specific seller so that customers can explore their favorable store&#8217;s products.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1200\" height=\"693\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Product-list-1200x693.png\" alt=\"morocco seller's product list\" class=\"wp-image-406203\" style=\"aspect-ratio:1.7316017316017316;width:817px;height:auto\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Product-list-1200x693.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Product-list-300x173.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Product-list-250x144.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Product-list-768x443.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Product-list-1536x887.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Product-list-2048x1183.png 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Vendor Product Page<\/h3>\n\n\n\n<p>Every Product page shows the Store&#8217;s Profile so that customers can specifically visit the store and explore other products as well.<\/p>\n\n\n\n<p>Vendors can access their customer grid, reviews, and activities quickly which enhances the feature.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1200\" height=\"764\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Product-1200x764.png\" alt=\"morocco Product\" class=\"wp-image-405583\" style=\"width:788px;height:502px\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Product-1200x764.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Product-300x191.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Product-250x159.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Product-768x489.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Product-1536x977.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/Product-2048x1303.png 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p>Terroir du Maroc has customized its website in a way that the traditional &#8220;Check out&#8221; page is eliminated. Instead, they put a &#8220;<a href=\"https:\/\/store.webkul.com\/magento2-whatsapp-contact.html\" target=\"_blank\" rel=\"noreferrer noopener\">WhatsApp Contact<\/a>&#8221; Button so that customers can make direct contact with the Seller.<\/p>\n\n\n\n<p>It simplified the ordering process and provided a better experience for the customer. This approach facilitated direct communication between customer and seller.<\/p>\n\n\n\n<p>Our marketplace solution is adaptable to accommodate these unique changes for different business requirements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Multi-Lingual Support<\/h2>\n\n\n\n<p>The website supports Multi-Language Translation which has only become possible because of the <a href=\"https:\/\/store.webkul.com\/magento2-multi-vendor-marketplace.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Marketplace Solution<\/a>.<\/p>\n\n\n\n<p>The platform just not only gives context in the English language but also can be translated into French and Arabic.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"779\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/www.terroirdumaroc.gov_.ma_huile-d-argane-torrefiee-bio-bouteille-1l-zoyout-essaouira.html-1200x779.png\" alt=\"French Translation\" class=\"wp-image-406217\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/www.terroirdumaroc.gov_.ma_huile-d-argane-torrefiee-bio-bouteille-1l-zoyout-essaouira.html-1200x779.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/www.terroirdumaroc.gov_.ma_huile-d-argane-torrefiee-bio-bouteille-1l-zoyout-essaouira.html-300x195.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/www.terroirdumaroc.gov_.ma_huile-d-argane-torrefiee-bio-bouteille-1l-zoyout-essaouira.html-250x162.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/www.terroirdumaroc.gov_.ma_huile-d-argane-torrefiee-bio-bouteille-1l-zoyout-essaouira.html-768x499.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/www.terroirdumaroc.gov_.ma_huile-d-argane-torrefiee-bio-bouteille-1l-zoyout-essaouira.html-1536x997.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/www.terroirdumaroc.gov_.ma_huile-d-argane-torrefiee-bio-bouteille-1l-zoyout-essaouira.html-2048x1329.png 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p>It also supports the Arabic Language translation which is based on the RTL(right to left) theme.<\/p>\n\n\n\n<p>For viewing the Arabic RTL view the customer needs to change the store view from English to Arabic. After reloading the page, the customer will be able to see the Arabic RTL view.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"779\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/www.terroirdumaroc.gov_.ma_safran-bio-0-5g-soukaina.html-1-1200x779.png\" alt=\"Arabic RTL support\" class=\"wp-image-406232\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/www.terroirdumaroc.gov_.ma_safran-bio-0-5g-soukaina.html-1-1200x779.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/www.terroirdumaroc.gov_.ma_safran-bio-0-5g-soukaina.html-1-300x195.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/www.terroirdumaroc.gov_.ma_safran-bio-0-5g-soukaina.html-1-250x162.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/www.terroirdumaroc.gov_.ma_safran-bio-0-5g-soukaina.html-1-768x499.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/www.terroirdumaroc.gov_.ma_safran-bio-0-5g-soukaina.html-1-1536x997.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/10\/www.terroirdumaroc.gov_.ma_safran-bio-0-5g-soukaina.html-1-2048x1329.png 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p>The solution made targeting a wider audience easy because people from diverse audiences also can explore the website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Terroir du Maroc&#8217;s collaboration with Webkul&#8217;s <a href=\"https:\/\/webkul.com\/magento-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">Magento Development Services<\/a> resulted in the transformation of a local agricultural initiative into a thriving online marketplace for Moroccan local products.<\/p>\n\n\n\n<p>Terroir du Maroc contributed significantly to the promotion of local products, the growth of local sellers, and the enrichment of customer experiences.<\/p>\n\n\n\n<p>Read more case studies Like Terroir du Maroc who built their e-commerce with Webkul and transformed Local to Global &#8211; <a href=\"https:\/\/webkul.com\/blog\/case-studies\/best-espresso-shop-france-online-store\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Best Espresso<\/a> and <a href=\"https:\/\/webkul.com\/blog\/case-studies\/bibo-enriching-the-spanish-food\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bibo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Terroir du Maroc is an innovative online marketplace launched by the Agency for Agricultural Development (ADA) a public entity based in Morocco. ADA provides action plans and value-added solutions to address agricultural needs at the local and national levels.&nbsp; It was established to support the agricultural sector&#8217;s strategic goals outlined in the &#8220;Generation Green&#8221; strategy <a href=\"https:\/\/webkul.com\/blog\/case-studies\/terroir-du-maroc-local-product-online-marketplace-morocco\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":565,"featured_media":406187,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-405475","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-magento","industries-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Terroir Du Maroc Case Study | Morocco online marketplace<\/title>\n<meta name=\"description\" content=\"Morocco Public Agency built its E-Commerce with Webkul. 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