{"id":356574,"date":"2022-11-14T13:56:37","date_gmt":"2022-11-14T13:56:37","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&#038;p=356574"},"modified":"2022-11-14T13:58:35","modified_gmt":"2022-11-14T13:58:35","slug":"technostok-akeneo-b2b-ecommerce-product-data","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/technostok-akeneo-b2b-ecommerce-product-data\/","title":{"rendered":"Technostok &#8211; Managing Multilingual B2B eCommerce Product Data for European Industrial Tools Distributor"},"content":{"rendered":"\n<p>Darantasia is a France-based industrial tool distribution company that has over 10 years of experience in operations all around Europe, Russia and CIS countries. <\/p>\n\n\n\n<p>They procure the best machinery equipment for their client&#8217;s requirements and manage complete supply chain operations. From sourcing, logistics, and warehousing, to handling customs and delivery processes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-09-11-03-04-1200x675.png\" alt=\"Technostok\" class=\"wp-image-356737\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-09-11-03-04-1200x675.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-09-11-03-04-300x169.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-09-11-03-04-250x141.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-09-11-03-04-768x432.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-09-11-03-04-1536x864.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-09-11-03-04.png 1920w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Darantasia has also introduced its B2B online storefront named Technostock. It is a B2B eCommerce website made with Adobe Commerce platform that sells its industrial products to its business buyers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-08-12-15-33-1200x675.png\" alt=\"Technostok\" class=\"wp-image-356637\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-08-12-15-33-1200x675.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-08-12-15-33-300x169.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-08-12-15-33-250x141.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-08-12-15-33-768x432.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-08-12-15-33-1536x864.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-08-12-15-33.png 1920w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>The Technostok B2B commerce website is currently doing business where different brands and machining masters all around the world can purchase drilling equipment tools in bulk.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-08-12-32-55-1200x675.png\" alt=\"Technostok\" class=\"wp-image-356638\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-08-12-32-55-1200x675.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-08-12-32-55-300x169.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-08-12-32-55-250x141.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-08-12-32-55-768x432.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-08-12-32-55-1536x864.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-08-12-32-55.png 1920w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>They have a wide range of products like cutting tools, drilling tools, centring, broaching, etc, that provide special quality tooling solutions. They do also have partnerships with popular brands like<strong> <\/strong>PGUHRIFR, PREVTOIT, PROSEPFR<strong>.<\/strong><\/p>\n\n\n\n<div class=\"wk-index-wrap\"><h3 class=\"index-title\">B2B eCommerce for Industrial Tools<\/h3><\/div>\n\n\n\n<p>Darantasia wanted to create a dedicated e-commerce channel to market and sell its products. Through its online platform, it aims to provide the highest quality tooling and special tooling solutions for professionals, job shoppers and machining masters.<\/p>\n\n\n\n<p>While selecting the e-commerce platform, the client went for Adobe Commerce. It comes in three editions- Magento Open Source, Adobe Commerce Cloud and <a href=\"https:\/\/webkul.com\/adobe-commerce-b2b-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Commerce B2B<\/a>.<\/p>\n\n\n\n<p>Choosing Adobe Commerce B2B edition was the perfect fit to fulfil their exact requirements. Because there several essential business features are available on this platform. Such as quick orders, requisition lists, purchase orders, shared catalogs, and quote negotiation.<\/p>\n\n\n\n<p>Any business can also create its own customised B2B eCommerce storefront on Adobe Commerce or make it into an online marketplace using Webkul <a href=\"https:\/\/store.webkul.com\/Magento2-B2B-Marketplace.html\" target=\"_blank\" rel=\"noreferrer noopener\">B2B Multi-Vendor solution<\/a>.<\/p>\n\n\n\n<div class=\"wk-index-wrap\"><h3 class=\"index-title\">Export B2B Product Data with PIM<\/h3><\/div>\n\n\n\n<p>Fran\u00e7ois Villon, CEO of Darantasia, was working on the Technostok e-commerce project to distribute industrial tools with specific layouts dedicated to B2B clients.<\/p>\n\n\n\n<p>The initial challenge for the client was to find a PIM (<a href=\"https:\/\/webkul.com\/product-information-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">product information management<\/a>) platform by which the client can easily manage its B2B product content data to export on Technostok.<\/p>\n\n\n\n<p>There are several PIM platforms available today like <a href=\"https:\/\/webkul.com\/akeneo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Akeneo<\/a>, Syndigo, PIMworks, inRiver, and <a href=\"https:\/\/webkul.com\/pimcore-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pimcore<\/a>. The client decided to go for Akeneo PIM as it is the best open-source PIM platform with built-in task management.<\/p>\n\n\n\n<p>Akeneo PIM carries several interesting characteristics such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Efficient Data Management<\/li>\n\n\n\n<li>User Friendly<\/li>\n\n\n\n<li>Product Assist manager<\/li>\n\n\n\n<li>Data Quality<\/li>\n\n\n\n<li>Central Product Data management<\/li>\n\n\n\n<li>Flexibility and Open Source<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"630\" data-id=\"357083\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/new-business-image-Akeneo-1200x630.webp\" alt=\"akeneo\" class=\"wp-image-357083\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/new-business-image-Akeneo-1200x630.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/new-business-image-Akeneo-300x157.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/new-business-image-Akeneo-250x131.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/new-business-image-Akeneo-768x403.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/new-business-image-Akeneo.webp 1220w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Akeneo Multilingual Content<\/h2>\n\n\n\n<p>Since the company operated in multiple countries, it needed to display product content in its local geographic languages. <\/p>\n\n\n\n<p>Therefore the client needed to manage complex product data in PIM and then export it on the website matching the correct locale and store view.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-09-10-49-22-1200x675.png\" alt=\"Darantasia \" class=\"wp-image-356736\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-09-10-49-22-1200x675.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-09-10-49-22-300x169.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-09-10-49-22-250x141.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-09-10-49-22-768x432.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-09-10-49-22-1536x864.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-from-2022-11-09-10-49-22.png 1920w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I found them through Google. I was looking for a vendor who could offer a solution to connect our PIM and the margin tool. Ultimately, I chose Webkul because they were already proposing the connector extension.<\/p>\n<cite>&#8211; Fran\u00e7ois Villon<\/cite><\/blockquote>\n\n\n\n<p>Webkul offered a prebuilt solution to easily connect the Akeneo platform with multiple e-commerce systems. Further, enabling product content to sync in different languages.<\/p>\n\n\n\n<div class=\"wk-index-wrap\"><h3 class=\"index-title\">Sync PIM and Ecommerce Systems<\/h3><\/div>\n\n\n\n<p>The client has purchased <a href=\"https:\/\/store.webkul.com\/Magento2-Akeneo-Connector.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Akeneo Connector<\/a> to import and export product attributes, descriptions, pictures and other listing information from PIM to the e-commerce website.<\/p>\n\n\n\n<p>With the help of this, businesses can connect their online store and can manage thousands of products in PIM. The client also uses the group bundle connector to export and import the grouped and bundled product data from Akeneo to Magento 2.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Webkul is creating a solution to connect two critical systems we\u2019ve onboarded into our roadmap: an e-commerce CMS margin tool and a product information management (PIM) tool. They offer specific extensions to transfer data from the PIM to the margin tool. We\u2019ve also asked them to customize specific features.&#8221;<\/p>\n<cite>Fran\u00e7ois Villon<\/cite><\/blockquote>\n\n\n\n<p>Webkul team delivered the customization work within the client&#8217;s expectations and in the given time interval. Besides that, in Magento 2 there are category options available that need to be managed in the same way in Akeneo PIM.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"674\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/image-9-1-1200x674.png\" alt=\"Darantasia \" class=\"wp-image-356735\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/image-9-1-1200x674.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/image-9-1-300x169.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/image-9-1-250x140.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/image-9-1-768x431.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/image-9-1.png 1367w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Apart from that Webkul team also provided regular updates on the modules to the client. Providing continuous technical support and guiding him on various parts to run the project smoothly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reliable Technical Partner<\/h2>\n\n\n\n<p>Webkul has been working with the client since 2017 and still continues to collaborate on the Technostok project. Having consistently delivered complex requirements and coordinated with several teams to streamline the project, the client was very impressed with Webkul&#8217;s ability to manage the development work.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Darantasia is a France-based industrial tool distribution company that has over 10 years of experience in operations all around Europe, Russia and CIS countries. They procure the best machinery equipment for their client&#8217;s requirements and manage complete supply chain operations. From sourcing, logistics, and warehousing, to handling customs and delivery processes. Darantasia has also introduced <a href=\"https:\/\/webkul.com\/blog\/case-studies\/technostok-akeneo-b2b-ecommerce-product-data\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":267,"featured_media":356790,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-356574","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-akeneo","industries-industrial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Technostok Case Study | Akeneo B2B Product Data Management<\/title>\n<meta name=\"description\" content=\"Read the Technostok case study to know how this European tools distribution company manages its multilingual B2B product data on Akeneo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webkul.com\/blog\/case-studies\/technostok-akeneo-b2b-ecommerce-product-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Technostok Case Study | Akeneo B2B Product Data Management\" \/>\n<meta property=\"og:description\" content=\"Read the Technostok case study to know how this European tools distribution company manages its multilingual B2B product data on Akeneo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webkul.com\/blog\/case-studies\/technostok-akeneo-b2b-ecommerce-product-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Webkul Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webkul\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-14T13:58:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-ono-kosuki-5974030.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@webkul\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/technostok-akeneo-b2b-ecommerce-product-data\/\",\"url\":\"https:\/\/webkul.com\/blog\/case-studies\/technostok-akeneo-b2b-ecommerce-product-data\/\",\"name\":\"Technostok Case Study | Akeneo B2B Product Data Management\",\"isPartOf\":{\"@id\":\"https:\/\/webkul.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/technostok-akeneo-b2b-ecommerce-product-data\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/technostok-akeneo-b2b-ecommerce-product-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-ono-kosuki-5974030.jpg\",\"datePublished\":\"2022-11-14T13:56:37+00:00\",\"dateModified\":\"2022-11-14T13:58:35+00:00\",\"description\":\"Read the Technostok case study to know how this European tools distribution company manages its multilingual B2B product data on Akeneo.\",\"breadcrumb\":{\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/technostok-akeneo-b2b-ecommerce-product-data\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webkul.com\/blog\/case-studies\/technostok-akeneo-b2b-ecommerce-product-data\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/technostok-akeneo-b2b-ecommerce-product-data\/#primaryimage\",\"url\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-ono-kosuki-5974030.jpg\",\"contentUrl\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-ono-kosuki-5974030.jpg\",\"width\":1100,\"height\":700,\"caption\":\"pexels-ono-kosuki-5974030\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/technostok-akeneo-b2b-ecommerce-product-data\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/webkul.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study\",\"item\":\"https:\/\/webkul.com\/blog\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Technostok &#8211; 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