{"id":336432,"date":"2022-06-28T07:57:37","date_gmt":"2022-06-28T07:57:37","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&#038;p=336432"},"modified":"2025-08-14T12:20:20","modified_gmt":"2025-08-14T12:20:20","slug":"van-loock-electro-belgian-ecommerce-store","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/van-loock-electro-belgian-ecommerce-store\/","title":{"rendered":"Van Loock Electro &#8211; High Quality Product Data Management for Belgian Household Electronics Goods Store"},"content":{"rendered":"\n<p>Van Loock &amp; Co is a popular family-run business in Belgium, offering various types of consumer electronic products and home appliances. It sells products through two physical retail stores based in Heist-op-den-Berg and Booischot. <\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-gallery has-nested-images columns-2 wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"675\" data-id=\"337460\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/2017-11-25-3-1200x675.jpg\" alt=\"Belgian Ecommerce Store\" class=\"wp-image-337460\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/2017-11-25-3-1200x675.jpg 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/2017-11-25-3-300x169.jpg 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/2017-11-25-3-250x141.jpg 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/2017-11-25-3-768x432.jpg 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/2017-11-25-3-1536x864.jpg 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/2017-11-25-3.jpg 1920w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1200\" height=\"675\" data-id=\"337458\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/2017-11-25-2-1200x675.jpg\" alt=\"Van Loock Electro Webkul Case study\" class=\"wp-image-337458\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/2017-11-25-2-1200x675.jpg 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/2017-11-25-2-300x169.jpg 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/2017-11-25-2-250x141.jpg 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/2017-11-25-2-768x432.jpg 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/2017-11-25-2-1536x864.jpg 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/2017-11-25-2.jpg 1920w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"675\" data-id=\"338175\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/2017-11-25-2-1200x675.jpg\" alt=\"Belgian Ecommerce Store\" class=\"wp-image-338175\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/2017-11-25-2-1200x675.jpg 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/2017-11-25-2-300x169.jpg 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/2017-11-25-2-250x141.jpg 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/2017-11-25-2-768x432.jpg 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/2017-11-25-2-1536x864.jpg 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/2017-11-25-2.jpg 1920w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1920\" height=\"1080\" data-id=\"336631\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/2017-11-25.jpg\" alt=\"Belgian Ecommerce Store\" class=\"wp-image-336631\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/2017-11-25.jpg 1920w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/2017-11-25-300x169.jpg 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/2017-11-25-1200x675.jpg 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/2017-11-25-250x141.jpg 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/2017-11-25-768x432.jpg 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/2017-11-25-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" loading=\"lazy\" \/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p>Further, Van Loock Electro also operates its digital sales channel via an online web store. Van Loock &amp; Co provides a wide range of products including installation, delivery, and repair services as well.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"678\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/image-28-1200x678.png\" alt=\"Van Loock Electro Webkul Case study\" class=\"wp-image-338488\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/image-28-1200x678.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/image-28-300x169.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/image-28-250x141.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/image-28-768x434.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/image-28.png 1280w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Business Operations Management with Odoo<\/h2>\n\n\n\n<p>Odoo is a suite of business management software that covers all operational needs. It includes ERP, CRM, e-commerce, accounting, billing, inventory, and POS components.<\/p>\n\n\n\n<p>The Odoo software is available in two versions- Community (open-source) and Enterprise (licensed). Van Loock &amp; Co uses the Odoo Enterprise Edition as it offers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unlimited functional support<\/li>\n\n\n\n<li>Version upgrades<\/li>\n\n\n\n<li>Hosting services<\/li>\n\n\n\n<li>Mobile apps for Andriod &amp; iOS<\/li>\n\n\n\n<li>Comprehensive accounting, sales, and inventory features<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Odoo Development Partner<\/h3>\n\n\n\n<p>Also, to further enhance the Odoo platform and organise the data, the client turned to Webkul. Being an official <a href=\"https:\/\/webkul.com\/odoo-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">Odoo development company<\/a> and Odoo Ready Partner.<\/p>\n\n\n\n<p>The client entrusted our team to add more features to their existing system and build custom solutions for day-to-day business processes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1167\" height=\"504\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/image-62.png\" alt=\"Webkul Odoo Development Case study\" class=\"wp-image-339508\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/image-62.png 1167w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/image-62-300x130.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/image-62-250x108.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/image-62-768x332.png 768w\" sizes=\"(max-width: 1167px) 100vw, 1167px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p><strong>Import Inventory Datasheets &#8211;<\/strong> To import and update advanced stock inventory data with CSV \/ XLS files.<\/p>\n\n\n\n<p><strong>Display Stock Count &#8211; <\/strong>In the Odoo POS system, inventory quantity is visible for every product.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Extension for the Odoo POS which is very simple but really handy to have feedback is fast as always&#8221;, Kristof<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Product Category Sync &#8211;<\/strong> A custom feature was added to map the Odoo product category with the Magento product category at both ends.<\/p>\n\n\n\n<p><strong>Barcode Field Sync &#8211;<\/strong> The Odoo barcode field is synced with the Magento EAN attribute.<\/p>\n\n\n\n<p><strong>Odoo Brand Field<\/strong> &#8211; While importing Odoo products, an extra brand field was missing. It was added as it&#8217;s required to synchronize with the web store with a bidirectional update.<\/p>\n\n\n\n<p><strong>Odoo POS Return<\/strong> &#8211; A very important feature for retail store staff to manage product returns and refund easily.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;This webkul makes product returns from the POS screen a breeze Awesome support and feedback from webkul in case there are any issues or questions Excellent as always&#8221;, Kristof.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>MSRP Field &#8211;<\/strong> The manufacturer&#8217;s suggested retail price (MSRP) field was added to Odoo product pricing and mapped with the online store.<\/p>\n\n\n\n<p><strong>Advance Stock Inventory Import <\/strong>&#8211; Allowing us to update the inventory of multiple products through a single CSV\/XLS file.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;This module makes importing or updating stock from xls files a breeze We had one little hiccup during the first test, but Webkul fixed the problem ASAP&#8221;, Kristof.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Odoo Update Support<\/h3>\n\n\n\n<p>As the client upgraded from Odoo 13 to 15, we made sure that all Webkul Odoo apps were also compatible and support the new platform release.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Run E-commerce Channel on Magento<\/h2>\n\n\n\n<p>Although Odoo does provide the ability to create an e-commerce website, the client looked for another appropriate alternative. <\/p>\n\n\n\n<p>Magento (Adobe Commerce) is a dedicated eCommerce platform choice for major household retailers around the world. Van Loock &amp; Co currently running their Belgian e-commerce store sales channel on the Magento Community Edition.<\/p>\n\n\n\n<p>It is an open-source variant with limited features but allows developers to customize the code freely and make custom changes to add more features and functionalities.<\/p>\n\n\n\n<p>On the Van Loock Electro online store, there are multiple custom developments to extend the Magento capabilities and get the most out of this e-commerce platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Search Autocomplete<\/h3>\n\n\n\n<p>Search suggestions or autocomplete predict the search terms as soon as the user starts typing anything. This saves a lot of time and delivers faster results to the customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"709\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/search-suggestion-1200x709.png\" alt=\"Webkul Magento 2 search suggestion\" class=\"wp-image-337441\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/search-suggestion-1200x709.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/search-suggestion-300x177.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/search-suggestion-250x148.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/search-suggestion-768x454.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/05\/search-suggestion.png 1280w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Very nice and fast ajax search auto suggestion. works out of the box. Fast stable and no nonsense as it should be&#8221;, Kristof.<\/p>\n<\/blockquote>\n\n\n\n<p>In shopping cart software or any e-commerce platform, search suggestion is not provided. But now, with <a href=\"https:\/\/store.webkul.com\/magento2-search-suggestion.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Search Suggestion<\/a>.<\/p>\n\n\n\n<p>If any customer searches with only the beginning word of the product then they&#8217;ll get a similar product result in the search box. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Improving Navigation Without Page Reload<\/h3>\n\n\n\n<p>The client also uses Advanced Layered Navigation for Magento 2, which further improves the user experience for online shoppers. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot-from-2022-06-28-12-06-59-1200x675.png\" alt=\"Webkul Van loock case study\" class=\"wp-image-341417\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot-from-2022-06-28-12-06-59-1200x675.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot-from-2022-06-28-12-06-59-300x169.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot-from-2022-06-28-12-06-59-250x141.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot-from-2022-06-28-12-06-59-768x432.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot-from-2022-06-28-12-06-59.png 1366w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>So, whenever customers want to narrow down the search results, they can now do it without reloading the web page again.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Very good no-nonsense ajax layered navigation extension We needed a small customization which has handled instantly and very professional by Webkul 5 out of 5 !&#8221;, Kristof.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">E-commerce and ERP Integration<\/h3>\n\n\n\n<p>Van Loock Electro uses <a href=\"https:\/\/store.webkul.com\/Odoo-Bridge-For-Magento2.html\" target=\"_blank\" rel=\"noreferrer noopener\">Odoo Bridge for Magento 2<\/a>, which allows you to import, export and synchronize your data between the ERP system and the online store platform.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Amazing fast and stable connection bridge between Odoo and Magento. This is really helping our company move forward on the e-commerce field on another level. The customization they provide is very good and excellent feedback or support&#8221; &#8211; Kristof.<\/p>\n<\/blockquote>\n\n\n\n<p>Further, the client wanted to sync the brand information along with products bi-directionally between Odoo and Magento. <\/p>\n\n\n\n<p>In order to achieve the same, Webkul created a brand field in product form at the Odoo end to enable the synchronization of brand information. <\/p>\n\n\n\n<p>Bi-directionally between Odoo and Magento along with product synchronization and information covers the brand values too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Product Data Enrichment via Akeneo<\/h2>\n\n\n\n<p>For managing product information, the client initially executed some test runs and then finally began using the <a href=\"https:\/\/webkul.com\/akeneo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Akeneo PIM platform<\/a>. <\/p>\n\n\n\n<p>Akeneo is a popular product information management system that provides a single place to collect, organise, and enrich product data. <\/p>\n\n\n\n<p>Merchants can upload product data, and distribute it to multiple sales channels such as &#8211; e-commerce, pos, mobile, and print catalogues.<\/p>\n\n\n\n<p>However, in the case of Van Loock Electro, they sell 18 thousand electronic products with detailed specifications. <\/p>\n\n\n\n<p>So it becomes difficult to manage product information across online and offline channels and information on a real-time basis.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"605\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot-1200x605.png\" alt=\"Webkul Akeneo Customization\" class=\"wp-image-337731\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot-1200x605.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot-300x151.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot-250x126.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot-768x387.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot.png 1499w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>They wanted to use the PIM platform to import product data from multiple sources, improve it and then export it back from Akeneo into the Magento-based online store and <a href=\"https:\/\/webkul.com\/odoo-development\/\">Odoo ERP system<\/a>.<\/p>\n\n\n\n<p>Further, the client was syncing Odoo data with Magento while using Akeneo to enrich product information from Icecat and other sources.<\/p>\n\n\n\n<p>After understanding this client&#8217;s requirements Webkul offered and customized Akeneo multichannel connectors for Magento, Odoo, and Icecat.<\/p>\n\n\n\n<p>With these powerful integration solutions, the client is able to centrally manage and synchronize complete product information across different platforms.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Mandatory module for akeneo Really an amazing module with a lot of features. mandatory in our book if you are working with Akeneo and Magento Excellent feedback and support to We ran into some problems with the configuration that might have been due to ourselves but still they helped us out instantly.&#8221;, Kristof.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Feed Catalog Datasheet with Icecat<\/h2>\n\n\n\n<p>Icecat&nbsp;is an open content project where we can import e-commerce product information. It&#8217;s an eCommerce business tool where business owners can fetch their product content such as text descriptions, product images, and product specifications.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1102\" height=\"708\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/tp-link-icecat.png\" alt=\"Akeneo Icecat Connector\" class=\"wp-image-337727\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/tp-link-icecat.png 1102w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/tp-link-icecat-300x193.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/tp-link-icecat-250x161.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/tp-link-icecat-768x493.png 768w\" sizes=\"(max-width: 1102px) 100vw, 1102px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>At first, all the basic product information comes from the ERP system into the e-commerce platform with Webkul integrations. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"606\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/icecat-main-1200x606.png\" alt=\"Akeneo Icecat Connector\" class=\"wp-image-337728\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/icecat-main-1200x606.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/icecat-main-300x152.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/icecat-main-250x126.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/icecat-main-768x388.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/icecat-main.png 1506w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Then, the client imports products into PIM, enriches them with Icecat and pushes the full product with extra content back into the web store.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"697\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/icecat-store-image-1200x697.png\" alt=\"Belgian Ecommerce Store\" class=\"wp-image-337729\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/icecat-store-image-1200x697.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/icecat-store-image-300x174.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/icecat-store-image-250x145.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/icecat-store-image-768x446.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/06\/icecat-store-image.png 1301w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>With these unified integrations, what you get is a well-structured product content page having high-quality images, detailed specifications, and impressive descriptions that help you convert your customers into sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Culmination Between Webkul &amp; Van Loock Electro<\/h3>\n\n\n\n<p>Van Loock Electro is presently running its business for a very long time. They continue to sell consumer electronics and home appliances in Belgian with two retail stores and plan to expand more.<\/p>\n\n\n\n<p>Moreover, with their<span style=\"font-size: revert; color: initial;\"> Belgian e-commerce <\/span>st<span style=\"font-size: revert; color: initial;\">ore <\/span>built on<span style=\"font-size: revert; color: initial;\"> the <\/span>Magento<span style=\"font-size: revert; color: initial;\"> platform,<\/span> they also cater to their customers in other regions<span style=\"font-size: revert; color: initial;\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-size: revert; color: initial;\">B<\/span>esides that, they<span style=\"font-size: revert; color: initial;\"> are manag<\/span>ing <span style=\"font-size: revert; color: initial;\">t<\/span>heir sales, inventory, and product data through <span style=\"font-size: revert; color: initial;\">different open-source platforms<\/span>. Our team helped the client to <span style=\"font-size: revert; color: initial;\">centralise and sync all the information accurately across their ERP, <a href=\"https:\/\/webkul.com\/product-information-manager\/\">Product Information Management<\/a> and e-commerce systems.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Van Loock Electro Webkul Case study<\/p>\n","protected":false},"author":403,"featured_media":341645,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-336432","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-akeneo","industries-electronics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Van Loock Electro Case Study | Belgian Ecommerce Store<\/title>\n<meta name=\"description\" content=\"How Belgian ecommerce store, Van Loock &amp; Co manages product data with integrated solutions for Akeneo PIM, Odoo ERP, and Magento.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webkul.com\/blog\/case-studies\/van-loock-electro-belgian-ecommerce-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Van Loock Electro Case Study | Belgian Ecommerce Store\" \/>\n<meta property=\"og:description\" content=\"How Belgian ecommerce store, Van Loock &amp; 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