{"id":330766,"date":"2022-05-12T10:08:04","date_gmt":"2022-05-12T10:08:04","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&p=330766"},"modified":"2025-12-29T07:40:17","modified_gmt":"2025-12-29T07:40:17","slug":"alsalem-group-qatar-jewellery-shopping-app","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/alsalem-group-qatar-jewellery-shopping-app\/","title":{"rendered":"Al Salem Group \u2013 How Middle East Retail Chain Adopted M-Commerce Strategy with Modern Hybrid Apps"},"content":{"rendered":"\n

Al Salem Group<\/a> is a multitude of companies based in Qatar. With an experience of over 25 years in the engineering, construction, trading, & jewellery businesses.<\/p>\n\n\n\n

Its company history dates back to 1974 when the first jewellers started in Doha, Qatar.<\/p>\n\n\n\n

To now hold leading positions in the gold markets of Qatar and other GCC countries.<\/p>\n\n\n\n

\"alsalemgroup-webkul-casestudy-homepage\"<\/figure>\n\n\n\n

Al Salem Group operates numerous retail and wholesale stores of jewellery and apparel lines branded under Al Basri, Jawaher, Lenore, and Roman Qatar. <\/p>\n\n\n\n

From their workshop, they handle the entire process of melting, shaping, polishing, finishing and ensuring the retailing of quality jewellery.<\/p>\n\n\n\n

Their jewellery retail stores are located all over the state of Qatar. Offering reasonable prices and premium customer service at all locations.<\/p>\n\n\n\n

Built On WordPress WooCommerce<\/h2>\n\n\n\n

Al Salem Group manages multiple online shopping stores built on the WordPress platform. <\/p>\n\n\n\n

Although WordPress is a popular CMS platform for publishing content but to transform it into an online store, we require WooCommerce.<\/p>\n\n\n\n

With WooCommerce, the client can list and sell products, accept online orders, and process online card payments via a third-party gateway. <\/p>\n\n\n\n

Also, handle shipment, and managethe complete online store backend.<\/p>\n\n\n\n

Moreover, being an open-source platform, it enables Custom WooCommerce Development<\/a> for different businesses and industries.<\/p>\n\n\n\n

Qatar Jewellery Shopping App Development<\/h2>\n\n\n\n

Al Salem Group consulted the Webkul team and collaborated to assist in enforcing the M-Commerce strategy. <\/p>\n\n\n\n

Our Mobikul team was tasked to develop native mobile apps and modern web apps for this leading jewellery retailer.<\/p>\n\n\n\n

Mobikul offers various types of WooCommerce Mobile Apps<\/a>. <\/p>\n\n\n\n

From a simple WordPress blog app, WooCoommerce store app, to a highly scalable marketplace Multi Vendor App<\/a>, and WMS<\/a>.<\/p>\n\n\n\n

Further, utilising modern web technologies, the Mobikul team develops PWA, AMP<\/a>, and Hybrid Mobile Apps.<\/p>\n\n\n\n

Native Mobile App Development<\/h2>\n\n\n\n

In the first phase of the development, our team built WooCommerce native mobile apps<\/a> for Jawaher Jewellery. <\/p>\n\n\n\n

Enabling Android and iOS smartphone users to download the Jawaher Jewellery apps from Google Play and App Store.<\/p>\n\n\n\n

With native mobile app development, customers can get the highest-quality user experience while shopping on the go. <\/p>\n\n\n\n

In addition to that, native apps are fast, deeply integrated with the mobile OS, and take full advantage of its hardware resources.<\/p>\n\n\n\n

\n
\n
\n
\"webkul-alsalem-group-splash-screen-mobile\"<\/figure>\n\n\n\n
\"webkul-alsalem-group-category-screen-mobile\"<\/figure>\n\n\n\n
\"webkul-alsalem-group-category-section-mobile\"<\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Our Mobikul team took charge of handling the Jawaher mobile app development project.<\/p>\n\n\n\n

Separate Android and iOS teams were working and simultaneously managing the task.<\/p>\n\n\n\n

\n
\n
\"webkul-alsalem-group-authentication-screen-mobile\"<\/figure>\n<\/div>\n\n\n\n
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\"webkul-alsalem-group-productpage-screen-mobile\"<\/figure>\n<\/div>\n\n\n\n
\n
\"webkul-alsalem-group-addtocart-screen-mobile\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

From configuration and server setup to UI branding, payment integration, testing, and official marketplace release.<\/p>\n\n\n\n

Additionally, QNB API integration enables customers to make secure card payments during mobile app checkout.<\/p>\n\n\n\n

React Native Mobile App<\/h3>\n\n\n\n

Jawaher Jewellery mobile app is using React Native technology. It is an open-source cross-platform framework by Facebook (Meta). <\/p>\n\n\n\n

As a result of having a single codebase, React Native allows developers to build apps for Web, Android, iOS, macOS, Windows, and other platforms. <\/p>\n\n\n\n

Everyone is using React Native, from established Fortune 500s to startups. <\/p>\n\n\n\n

For example- Facebook, Instagram, Shopify, Coinbase, Skype, Pinterest, Uber Eats, Walmart, Wix, and more.<\/p>\n\n\n\n

Modern Web App Development<\/h2>\n\n\n\n

In the second phase of development, our team worked to build PWA- progressive web apps<\/a> for Al Salem Group’s other online stores i.e. Lenore Jewellery and Roman Qatar.<\/p>\n\n\n\n

PWA converts an existing website into a modern web app, that can be added to the desktop, laptop, mobile, or tablet without too many complexities. <\/p>\n\n\n\n

In fact, it is a quick way to develop, light-weight, and offers similar features just like a normal application.<\/p>\n\n\n\n

Progressive Web Apps technology is visible in different markets for tapping into mobile consumers.<\/p>\n\n\n\n

Such as Starbucks, BookMyShow, Flipkart, OLX, Trivago, Uber, Walmart, Wego, and many other big companies leveraging PWA.<\/p>\n\n\n\n

Lenore Jewellery Mobile App<\/h2>\n\n\n\n

A new concept of the Lenore brand store was announced in 2021 to cater to the needs of all ages on surprising occasions in our daily lives. <\/p>\n\n\n\n

Such as birthdays, surprise invitations, and festive events.<\/p>\n\n\n\n

Lenore Jewellery has set up its first point of sale outlet in multiple shopping malls. And continues to expand its presence by adding more retail shops in other popular malls in Qatar.<\/p>\n\n\n\n

Apart from selling via. POS outlets in malls and a WordPress-based online shop, the client wanted to build modern web apps and hybrid mobile apps<\/a> for Lenore.<\/p>\n\n\n\n

\n
\"webkul-alsalem-group-homepage-screen-mobile\"<\/figure>\n\n\n\n
\"webkul-alsalem-group-product-page-mobile\"<\/figure>\n\n\n\n
\"webkul-alsalem-group-filter-apply-mobile\"<\/figure>\n<\/figure>\n\n\n\n

Lenore set the prices through four categories, making it easier for customers to choose their gifts based on their budget. <\/p>\n\n\n\n

On the web store, the price category filters are available; likewise, they are also present in the mobile app.<\/p>\n\n\n\n

Moreover, in modern app development<\/a>, almost all the custom features and designs that are present on the web are also visible on the web app.<\/p>\n\n\n\n

From the Lenore PWA, the guest users can purchase without account creation. View gift card message writing option and delivery date selection.<\/p>\n\n\n\n

Converting PWA into a Hybrid Mobile App<\/h2>\n\n\n\n

In the third stage of development, the modern web apps were converted into hybrid mobile apps. <\/p>\n\n\n\n

So that to can make them available on the official app marketplaces of Apple and Google.<\/p>\n\n\n\n

APK and IPA package files were developed by the Mobikul team. <\/p>\n\n\n\n

Therefore, enabling Android and iOS users to download the Lenor Jewellery app to their smartphones or tablets.<\/p>\n\n\n\n

\n
\"webkul-alsalem-group-searchproduct-mobile\"<\/figure>\n\n\n\n
\"webkul-alsalem-group-proceed-to-shopping-mobile\"<\/figure>\n\n\n\n
\"webkul-alsalem-group-delivery-address-details-mobile\"<\/figure>\n<\/figure>\n\n\n\n

The Webkul team ensured that all the apps (web and mobile) perform fine according to the client’s requirements. <\/p>\n\n\n\n

Lenore Jewellery’s hybrid mobile app is now available on the Play Store and App Store.<\/p>\n\n\n\n

Now, shoppers have multiple ways to shop for jewellery gifts from Lenore. <\/p>\n\n\n\n

Besides going to any nearby retail outlet, customers can shop online via the web store, PWA, or mobile app.<\/p>\n\n\n\n

\n
\"webkul-alsalem-group-address-mobile\"<\/figure>\n\n\n\n
\"webkul-alsalem-group-orderdetails-mobile\"<\/figure>\n\n\n\n
\"webkul-alsalem-group-payment-mobile\"<\/figure>\n<\/figure>\n\n\n\n

And since Lenore now has a PWA architecture, it is perfectly suitable for the users who are not installing any app and just browsing and shopping on mobile web browsers.<\/p>\n\n\n\n

On Roman Qatar, you can find the WordPress PWA<\/a>, which is powered by the Webkul team. <\/p>\n\n\n\n

You can add and use the progressive web apps on your computer or mobile, and tablet devices<\/p>\n\n\n\n

\"webkul-alsalem-webkul-casestudy-install-app\"<\/figure>\n\n\n\n
\n
\"webkul-alsalem-webkul-casestudy-homepage\"<\/figure>\n\n\n\n
\"webkul-alsalem-webkul-casestudy-search\"<\/figure>\n\n\n\n
\"webkul-alsalem-webkul-casestudy-product-page\"<\/figure>\n\n\n\n
\"webkul-alsalem-webkul-casestudy-shopping-cart\"<\/figure>\n<\/figure>\n\n\n\n

Additionally, hybrid mobile apps were also developed for Android and iOS users. <\/p>\n\n\n\n

However, the Roman Qatar mobile apps are yet to be released and become available to download in the app marketplaces.<\/p>\n\n\n\n

\n
\"webkul-alsalem-group-product-details\"<\/figure>\n\n\n\n
\"webkul-alsalem-group-addtocart\"<\/figure>\n\n\n\n
\"webkul-alsalem-group-apply-coupon\"<\/figure>\n<\/figure>\n\n\n\n

Until then, the development team is preparing and working to delight the shoppers with the same customer experience as Jawaher and Lenore.<\/p>\n\n\n\n

Expanding Retail Space in Qatar<\/h2>\n\n\n\n

The Qatari market ranks third in the Gulf region in terms of diversity. <\/p>\n\n\n\n

It contains a mix of international brands and large shopping malls in a small geographical area due to the interest of the consumers in lifestyle, luxury, and modernity.<\/p>\n\n\n\n

As a result, the competition in the jewellery industry is ever-increasing. <\/p>\n\n\n\n

Major retailers and wholesalers are competing as well as uniting with international brands.<\/p>\n\n\n\n

Creating a centre stage to launch the new and modern world of fashion and lifestyle. <\/p>\n\n\n\n

Also, finding new ways to enhance the retail shopping experience with modern commerce technologies.<\/p>\n","protected":false},"excerpt":{"rendered":"

Al Salem Group is a multitude of companies based in Qatar. With an experience of over 25 years in the engineering, construction, trading, & jewellery businesses. Its company history dates back to 1974 when the first jewellers started in Doha, Qatar. To now hold leading positions in the gold markets of Qatar and other GCC […]<\/a><\/p>\n","protected":false},"author":396,"featured_media":507787,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-330766","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-woocommerce","industries-retail"],"yoast_head":"\nAl Salem Group Case Study | Qatar Jewellery Shopping App<\/title>\n<meta name=\"description\" content=\"Building Qatar jewellery shopping app and enforcing M-Commerce strategy for Al Salem Group of retail stores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webkul.com\/blog\/case-studies\/alsalem-group-qatar-jewellery-shopping-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Al Salem Group Case 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