Top features of Sales Cloud in Winter ’17 Release

1) Navigating and creating custom app has become more easier-

Salesforce has created whole new UI for Lightning Experience navigation to make users more efficient and allow them to switch between apps that
developers can brand and customize. If you work with Salesforce Classic, the updated navigation model will feel like familiar.

2) Whole New look of App Launcher-
The look of app launcher has been totally customised

3) Predictive Lead Scoring-
You can take your company’s data and put it to work for you. Predictive lead scoring tells each rep where their valuable time will yield the best results by taking lead characteristics and historical information from industries and titles to time to conversion metrics. It takes the guesswork out of lead nurturing so you create the best opportunities every time.

4) Salesforce Engage in Lightning
Sales reps can send and track marketing curated emails to a list of prospects all within the Lightning experience. Reps not only get real time alerts on prospect activity but are able to use Engage reports to access rich data visualisation and custom dashboards for key metrics. And the best part of Engage is that reps have access to all the marketing insights and tools they need to close deals faster no matter where they are working.

5) Quotes, Contracts & Campaign Influence in Lightning
All of the stages of your company’s sales cycle can now be managed in the Lightning experience so that your reps can sell faster than ever before with tools tailored to your business.

4) Kanban on Leads, Campaigns & Contracts
The Kanban ‘drag and drop’ approach is available to more objects. Now you can update your leads, campaigns and contracts with just one click. Advance your stage and see your totals roll up automatically. Simple, easy, smarter, faster.