Top 5 Import and Export Plugins for WooCommerce

Managing product data across multiple WooCommerce stores—or scaling your catalog from thousands to hundreds of thousands of SKUs—requires more than manual CSV uploads.

Advanced import and export plugins for WooCommerce handle bulk product operations, prevent duplicates, map custom fields, schedule recurring imports, and integrate with external systems.

The right plugin cuts data management time by 80%, reduces errors, and keeps your inventory synced across channels.

This guide reviews the 5 best import export plugins for WooCommerce, starting with the Webkul Advanced Import Export plugin—the market leader for enterprises—then covering 9 other top-ranked, production-ready solutions.

Each review includes features, pricing, and best-fit use cases so you can choose based on your store’s complexity and scale.

1. Webkul WooCommerce Advanced Import Export — The Enterprise Standard

Overview

Webkul Advanced Import ExportPlugin is the most feature-rich import/export solution for WooCommerce.

Built for enterprises managing 10,000+ products across multiple stores, it combines scheduled automation, advanced filtering, white-label capabilities, API access, and support for 50+ custom fields and product formats.

Key Features

Scheduled & Automated Imports

• Set one-time or recurring imports (hourly, daily, weekly, monthly)
• Pause, resume, or retry failed imports without manual intervention
• Real-time logs and email notifications for import completion or errors
• Seamless integration with FTP, SFTP, and cloud storage (Dropbox, Google Drive, AWS S3)

Advanced Data Mapping & Transformation

• Map unlimited custom fields and attributes
• Apply conditional logic (IF/THEN rules) to transform data on import
• Price adjustments, stock calculations, and dynamic category assignment
• Support for variable products, grouped products, and product bundles

Duplicate Detection & Conflict Resolution

• Intelligent duplicate detection by SKU, title, or custom ID
• Merge or skip duplicates; auto-update existing products
• Prevent data overwrites with “merge” vs. “replace” modes
• Audit trail for all import/export operations

White-Label & Multi-Vendor Support

• White-label plugin branding; customize company name, logo, support email
• Multi-vendor marketplace support: import vendor products, automatic commission splits
• Role-based access control (admin, vendor, manager-level permissions)
• Sub-account management for agencies and resellers

Data Export Flexibility

• Export filtered product sets (by status, category, date range, custom criteria)
• Excel, CSV, XML, or JSON formats; Unicode support for international characters
• Maintain export templates for recurring reports
• Direct database exports for larger operations

Compliance & Security

• GDPR-compliant data handling; secure file deletion after 30 days
• Encrypted FTP/SFTP connections; SSL certificates verified
• Audit logs: track who imported/exported what, when, and any changes
• Two-factor authentication for admin accounts

Pricing

Lifetime price $99 and advanced features (API, white-label, multi-vendor).

Best For

Enterprises, multi-store operations, B2B wholesale platforms, marketplaces with 10,000+ products, and agencies managing client stores and handling any complex data and aggregation.

2. WP All Import Pro — The Flexibility Champion

Overview

WP All Import Pro is the most flexible import tool for WordPress and WooCommerce.

It excels at importing from virtually any data source—APIs, XML, CSV, Excel, databases—and transforming complex data structures with its visual drag-and-drop mapping interface.

Key Features

• Universal data source support: APIs, XML, CSV, databases, ZIP files
• Visual mapping: Drag-and-drop field matching; no coding required
• Looping & nesting: Import nested product variations, attributes, and related items from complex data
• Conditional logic: IF/THEN functions to split data across fields
• Template system: Save import templates for reuse
• Performance: Bulk import 50,000+ products with optimized caching
• WooCommerce-native: Manages product types, attributes, taxes, inventory

Best For

Multi-format data ingestion, complex data transformation, non-standard data sources, agencies handling diverse client import needs.

3. CartFlows Import Export — The Pro Conversion Tool

Overview

CartFlows Import Export combines product management with conversion-optimized sales funnels.

Ideal for agencies building high-converting WooCommerce stores, it pairs bulk product uploads with advanced funnel building and order management.

Key Features

• Bulk product import & export with CSV, Excel support
• Order import: Migrate historical orders from legacy systems
• Advanced funnels: Pre-built checkout and upsell flows
• One-click demo import: Load sample products instantly
• Inventory sync: Sync stock levels across WooCommerce and external systems
• Order tracking & automation: Automated email sequences on import completion

Best For

Agencies, high-volume sellers, conversion-focused stores, stores requiring custom checkout flows alongside product management.

4. Woo Product Feed PRO — The Marketing Data Feeder

Overview

Woo Product Feed PRO focuses on exporting WooCommerce product data to Google Shopping, Facebook Catalog, TikTok, Pinterest, and other marketing platforms.

Essential for brands managing paid traffic across multiple channels, it ensures consistent, optimized product data everywhere.

Key Features

• Multi-channel feeds: Google Shopping, Facebook, Instagram, TikTok, Pinterest, Amazon, eBay
• Dynamic field mapping: Customize product titles, descriptions, images for each platform
• Automated rules: Price adjustments per channel; filter by category, brand, or stock status
• Scheduled generation: Auto-refresh feeds hourly or daily
• GTIN/EAN mapping: Auto-sync barcodes and product identifiers
• A/B testing: Test product titles/descriptions across feeds to track performance

Best For

Multi-channel marketers, brands with heavy paid ad spend, e-commerce operations targeting international markets.

5. Ultimate Product Exporter PRO — The Report Builder

Overview

Ultimate Product Exporter PRO excels at custom export reports. Build dynamic exports with filters, calculations, and custom formatting—without coding. Ideal for inventory audits, profitability analysis, and channel-specific product catalogs.

Key Features

• Template builder: Create custom export templates with drag-and-drop
• Advanced filtering: Filter by date range, price, stock status, ratings, reviews, custom fields
• Calculated fields: Generate profit margins, commissions, pricing tiers on export
• Scheduled exports: Auto-email exports daily, weekly, or monthly to team/external systems
• Format options: Excel, CSV, JSON; pivot tables for analysis
• Append options: Add external data (reviews, traffic, affiliate links) to exports

Best For

Data analysts, inventory managers, marketers needing custom reporting, businesses automating data analysis workflows.

How to Choose: Decision Framework

For Enterprise, Complex Data Transformation & Multi-Store Operations → Webkul Advanced Import Export

Why: White-label capabilities, multi-vendor support, unlimited custom field mapping, advanced filtering, API access, and role-based permissions make it the clear choice for agencies, B2B platforms, and large retailers.

Scenario: You manage 15+ client stores with varying product structures, custom fields, and vendor integrations. You need white-label branding and scheduled imports that run overnight.

ROI: Reduces manual data entry by 85–90%; agencies save $5,000–$10,000/month in labor costs on product management alone.

For Dropshipping & Real-Time Sync → Inventory Source

Why: Direct supplier integrations, real-time inventory updates (15–30 min refresh), and automated pricing beat custom API solutions.

Scenario: You dropship from 20 suppliers; inventory changes hourly, and overselling costs money. You need real-time stock sync without manual monitoring.

ROI: Eliminates overselling; reduces manual inventory management to near-zero. Typical payback: ~2 weeks for high-volume dropshippers.

For Custom Reporting & Analysis → Ultimate Product Exporter PRO

Why: Template-based exports with filters, calculations, and custom fields let you build dynamic reports without coding.

Scenario: Finance team needs monthly profitability reports by category; inventory manager needs stock-level alerts; marketing team needs channel-specific product lists.

ROI: Saves 5+ hours/week on manual spreadsheet work; enables data-driven decisions on pricing, promotions, and SKU management.

For Site Migration & Data Backup → Store Exporter Deluxe

Why: Complete store export/import, selective backups, and secure archiving with a few clicks.

Scenario: You’re migrating to a new domain, moving hosts, or consolidating multiple stores. You need a reliable backup before making changes.

ROI: Prevents data loss; migration without manual spreadsheet work. One failed migration costs more than a year of backup software.

Common WooCommerce Import/Export Challenges & Solutions

Challenge 1: Duplicate Products After Import

Problem: Re-importing product feeds creates duplicate SKUs, polluting your catalog.

Solution: Use duplicate detection (SKU-based, title-based, or custom ID). Webkul and WP All Import both offer this. Set the plugin to “merge” mode (update existing) rather than “add new.”

Challenge 2: Custom Fields Not Mapping Correctly

Problem: Your products have custom ACF fields, product bundles, or variation-level metadata that standard importers ignore.

Solution: Use Flexible Product Fields or Webkul (which supports 50+ custom field types). Verify field names and types before import; test with a small dataset first.

Challenge 3: Scheduled Imports Fail Silently

Problem: You set up a recurring import, but after 2 weeks it stops working—no notifications.

Solution: Choose plugins with email alerts on failure (Webkul, WP All Import, CartFlows). Set up logs accessible via admin dashboard. For mission-critical imports, use redundant triggers (e.g., Zapier backup) and test monthly.

Challenge 4: Pricing & Tax Complexity in Multi-Region Stores

Problem: You sell internationally; product costs vary by region, and taxes differ. Manual regional pricing is error-prone.

Solution: Use Aelia Currency Switcher for auto-tax calculation or Webkul + conditional rules to apply region-specific pricing on import. Set rules once, run recurring imports.

Challenge 5: Export Performance on Large Catalogs (100K+ Products)

Problem: Exporting 100,000+ products times out or crashes the admin panel.

Solution: Use headless export options (command-line tools, API-driven exports). Webkul Import Export plugin performs out of the box like 1m products in few seconds and 10k sku in 4-5 second, also supports batch processing. Alternatively, export in date-range chunks (e.g., daily) rather than all at once.

Conclusion: The Right Plugin for Your Scale

Whether you run a small WooCommerce store with a few hundred products, a fast-growing business managing 10,000+ products, or an enterprise-level marketplace handling large-scale catalogs, WooCommerce Advanced Import Export is built to handle every import and export requirement with speed, accuracy, and scalability.

From bulk product uploads and automated updates to complex data migration and high-volume catalog management, it delivers a powerful all-in-one solution for every type of WooCommerce business.

Its flexible architecture makes it ideal for startups, growing brands, agencies, multi-vendor marketplaces, and enterprise stores looking for reliable performance and seamless product data management.