Magento AMP Template
The Accelerated Mobile Pages (AMP) is a way by which developers can create mobile optimized content once and have it load instantly everywhere. In today’s era smartphones and tablets have revolutionized the way we access information over the internet. Web-store owners are trying every bit to reach to maximum users but every time a webpage takes too long to load, they lose a user and with it the opportunity to generate more revenue.
Accelerated Mobile Pages aims to dramatically improve the performance of the mobile web by decreasing the webpage loading time and hence keeping the user intact to the web store. Using AMP, the webpages loads instantaneously across multiple platforms and devices so that content can appear everywhere in an instant, no matter what type of phone, tablet or mobile device user is using.
AMP relies on AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to build light-weight webpages.
Using AMP for the webpages will not only load that webpage faster but it will also give a higher ranking to that webpage in the Google result list. All the pages that are accelerated mobile pages will have a small thunder icon in the google list, as shown in the screenshot below. Another great benefit of using AMP for your web store is that, even when the data connection of user is slow, the AMP web pages will load faster irrespective of the connection speed.
In the Magento Accelerated Mobile Pages (AMP) Template module, we have implemented Accelerated Mobile Page for the Category page and on the most important, the Product page. For any web store, these two are the most visited and most navigated pages. So if these pages load up instantly without any delay then surely it will keep the user interested in the web store and this will be super beneficial to store owner, as the more time a user spends on your web store, the more will be the chances of a user to purchasing some goods.
AMP module is also available for Magento 2 i.e. Magento 2 AMP.
Features of Magento AMP Template
- Faster loading page for mobile users.
- Improved search engine ranking.
- Increase visibility.
- Better user experience.
- Less bounce rate.
- An increase in sales conversions.
Installation of Magento AMP Template
Customers will get a zip folder and they have to extract the contents of this zip folder on their system.
The extracted folder has an src folder, inside the src folder you have app and media folder.
You need to upload this app and media folder into the Magento root directory on the server as shown below.
Magento Accelerated Mobile Pages Template
A Magento e-commerce store allows its customers to surf through the home page of the store, navigate through the various categories present in the store, go to any product page either from home page, or by navigating through categories or simply by searching in the web-store, and various other features. But the most important thing or feature for any web-store is that whether it is user-friendly & mobile-friendly or not. If a web-store takes time to load up then it’s sure that the users will abandon the page.
So implementing Magento AMP Template for the most visited pages will attract more users to your web-store and provides the store owner with the opportunity to earn revenue.
Magento has implemented AMP on the Category Page and on the Product Page.
A user generally goes to the categories present in the store and implementing Magento AMP Template in category page allows the users to quickly navigate through the categories.
The most important thing for every e-commerce store are the products that are present in it. If everything is fast and working great in the web-store but the product page is slow in loading up the product image, its description, and all other information, and is clunky then it’s frustrating to the user and the user might leave the page or not go for the purchase. So implementing Magento AMP template on a product page is super useful, as the user can go to a product page from anywhere, from the home page, category page, or even from the google or any other search engine’s results page. A faster loading and mobile optimized web pages for the products of the web-store will attract and engage more users and henceforth it will generate more purchases from the users.
The Admin can set the number of displayed reviews from the back-end by navigates through System> Configuration> AMP Template and that result will show on the front end. That means as many review will show on front end as many number selected by the admin from the back-end.
“Display review on product view” as shown below in the snapshot-
