How to Get Your Shopify Store DMARC Compliant

Introduction

In the dynamic landscape of e-commerce, safeguarding your Shopify store’s communication channels is paramount. One crucial aspect is achieving DMARC (Domain-based Message Authentication, Reporting, and Conformance) compliance for your email communication. This comprehensive guide will walk you through the steps to enhance your email security for Dmarc compliance and maintain a trustworthy online presence.

Understanding DMARC

DMARC is an email authentication protocol that adds layer of security to your email correspondence. It helps protect your brand and customers by preventing unauthorized parties from sending emails on behalf of your domain. Learn More

Why DMARC Matters for Your Shopify Store

Brand Reputation

DMARC compliance ensures that your customers receive emails only from authenticated sources, preserving your brand’s integrity.

Phishing Protection

By implementing DMARC, you reduce the risk of phishing attacks that could exploit your brand identity for malicious purposes.

Email Deliverability

SPs (Internet Service Providers) often prioritize emails with proper authentication, leading to improved deliverability of your Shopify store’s emails.

Steps to Achieve DMARC Compliance for Your Shopify Store

Since all of you have been getting the same emails, This guide will take you through the steps to achieve DMARC Compliance for Your Shopify Store

• To prioritize your emails in customers’ inboxes, Shopify merchants need to manage their complaint rate (emails marked as spam/emails delivered) below 0.3% (0.1% recommended). Use Google Postmaster Tools for tracking.
• Authentication for both Shopify and your domain is essential for reliable email delivery.
• Implementing a DMARC policy with at least a “p=none” setting offers an extra layer of email security.

Step 1: Use an email address from your domain as the sender

For your store, stay away from utilizing generic email addresses like @gmail.com or @yahoo.com. It is required that you employ a sender with your domain. The sender can be support@webkul.com, for instance, if your website is webkul.com

Step 2: Verify your Shopify email domain for Dmarc Compliance

The steps for Shopify are shown below; the process varies according to the platform.

Prerequisites for Dmarc Compliance

• Get access to your Shopify shop
• Gaining access to your domain provider (e.g. Aruba, OVH, Godaddy)

Procedure for Dmarc Compliance

• Go to Settings > Notifications in your Shopify admin.
• To authenticate your domain, choose it under the Sender Email column.
• Follow the provided instructions to create four new records with your domain provider, entering them in the DNS settings section. Note that changes may take up to 48 hours to complete. Consult platform-specific guides for services like Klaviyo.

Step 3: Set up a DMARC record

The domain provider (e.g., Aruba, OVH, Godaddy) sets up the DMARC record. If your DMARC record is still active, you may verify it by clicking on this link.

If your DMARC record is invalid, you can create one by doing the following:

• Navigate to the DNS settings area after logging into the domain provider.
• Add a new record of type TXT and give it the record name _dmarc.
• Put v=DMARC1; p=none; rua=mailto:[Supportxyz@email.com] as the record value.
• Where [supportxyz@email.com] will be replaced with the email you select as the sender.
• Save your edits.

Please note that by following these steps, you can set up a DMARC record that satisfies Google and Yahoo’s minimal criteria. The Google guide on alternate protocols may be found here if you want additional information.

Conclusion

In summary, achieving DMARC compliance for your Shopify store is crucial for email security and trust. Utilize a custom domain sender, authenticate your email domain, and set up a DMARC record. These measures not only protect your brand but also enhance email reliability. Ensure a secure and trustworthy Shopify store by following these steps diligently. Elevate email security, build customer confidence, and navigate the digital landscape successfully with DMARC compliance.

Important: Beginning February 1, 2024, Shopify will replace your sender email address with no-reply@shopifyemail.com if you don’t match the requirements. This will allow you to keep sending emails to your customers uninterrupted.

If you need any kind of support, just raise a ticket at https://webkul.uvdesk.com/en/. You can also contact support@webkul.com to get proper assistance.