A trend is a general direction in which something is developing or changing. One needs to adopt the ongoing/upcoming eCommerce trends to stay in the pace & keep the eCommerce drive on-going.
So, as we are into 2020, let’s see five of the eCommerce trends you’ll get the hold on in the coming year!
PWA for e-Commerce
PWA: Progressive Web Application; a midway of web pages and applications. Basically a regular website/web pages that look & feel like native mobile apps.
PWA in eCommerce is all around the way from Aliexpress, Instagram, Uber, Twitter to Gmail. The reasons being the obvious: easy to load, no installation, works offline, push notifications, etc., etc.
PWAs provide a streamlined experience to android as well as iOS users.
Moreover, the goal is to provide your customers with an omnichannel experience where PWA adds to achieving the same. So, don’t wait to invest in one!
now. Read More
Recommerce: You can call it Resale or even Reverse Commerce.
A process of buying & selling of pre-owned goods. Selling second-hand goods is certainly not a new concept.
According to ThreadUp: Resale has grown 21X faster than the retail apparel market over the past three years. Moreover, the total Secondhand Apparel Market to Double in 5 Years with Resale Sector Driving the Growth.
So, whether it’s your niche or not, it’s clear that the reselling market for used goods is still alive for 2020.
The reason for this can somewhat be given to Facebook Marketplace as it has given ease to people to start selling & reselling, far & wide!
So, it’s good to get into it especially keeping in mind the customers that look forward to reducing their consumption cost. It’s a good idea, anyhow.
Applications that let you resell your wardrobe are Spoyl (for Indians), Poshmark, Mercari, etc.
Expand Fulfillment Options
Whether it’s the shipping cost, minimal delivery options or delayed shipping duration. All of these can result in abandoned carts & ‘no-show’ customers.
So, for online websites having brick-and-mortar stores can expand their fulfillment options & retain customers. Yes, I’m talking about BOPIS!
Let your customers Buy Online & Pick In-Store. It is more convenient to allow your customers to pick up their order at your nearest physical location & saves themself from unnecessary shipping charges.
Customers are making a purchase through different touchpoints from IoT to PWA. This is why merchants have been struggling to keep up with the demands of their customers.
Headless architecture can be defined as a CMS (Customer Management System) that stores, manages and delivers content without a front-end delivery layer. In headless platforms, the frontend (theme or template) is removed and only the backend remains.
APIs are used to deliver the frontend content. This architecture is specifically built for the age of IoT.
So, migrate to the headless eCommerce platform as soon as you can to provide a seamless omnichannel experience to your customers.
Real-time Conversations & Chatbots
Chatbots, AI & real-time conversation tools are changing the customer experience tremendously & will keep doing in 2020.
By 2020, the average revenue from messaging apps is anticipated to be more than $15 per user, driven mainly by chatbots. (Media Kix, 2017) (Source: https://www.hubspot.com/marketing-statistics)
So, if you haven’t already, it’s time to invest in one.
Over to you…
What’s your take on the eCommerce trends that we may come across in 2020?
Let us know in the comment section below.
Until next time. 👋