Roles Of PWA In E-commerce Marketplaces
Today, there is a huge base of mobile users and Progressive Web App (PWA) technology help online retailers to retain this huge mobile browsing audience.
PWA combines the dynamic features of the regular website and mobile experience making mobile website fast and easy to access.
PWA is developed as webpages, therefore it’s development and maintenance cost is much lower than that of a normal app. Also, PWAs are connected to the web store backend, so upgrades are pushed automatically.
PWA give near-native app experiences but they lack support to few device-based features which a native or hybrid app provides like camera-based features and audio recording.
Requirement Of PWA In E-commerce Marketplace Websites
These days many websites have a mobile version making websites more accessible to users and enhances user experience.
Users download apps to maintain continuous access to a website. But due to insufficient space, users required to delete certain things from the mobile. The downloaded app works well in the device until the internet connection is lost.
Another glitch which users face is delayed page load. Mobile users get frustrated when a web store takes longer than usual to load. This decreases the user engagement and retention.
Therefore, In 2015, Google introduced PWAs to improve a website that can function as a native mobile app. There is rapid development in the PWA technology-
- Install PWA without visiting the App Store.
- Smaller size than native apps like Twitters’ PWA is 0.6 MB while it’s Android App is 23 MB in size.
- Automatic updates
- Let users use the PWA during installation as installation executed in the background.
- Consistent design across all devices – Android, Windows, and iOS device.
PWA Enabled Marketplace Websites
PWA doesn’t require any installation and can run on web browsers. It is an extension(shortcut) to a website/webpage.
They are added to the home screen of your mobile device with a browser option of ‘Add To Homescreen’.
How to make my e-commerce marketplace website PWA enabled?
If you are owning an e-commerce marketplace website and want to add PWA feature to it. Then, Mobikul will easily create your marketplace websites PWA enabled for various platforms.
You just need to install below mentioned PWA extensions into your marketplace websites-
Note: There are two prerequisites to have the PWA enabled websites-
- Responsive website.
- HTTPS enabled website.
Features Of PWA In E-commerce Marketplace
Progressive Web Apps (PWAs) will deliver the fast and engaging mobile web experiences for your e-commerce multi-vendor store –
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- Add To Home Screen – PWAs are not distributed via app stores. One can install it directly from a mobile website. Clicking “Add To Home Screen” browser option will install PWAs as an icon on the device home screen user devices.
Just like a website, PWA is installed on a server and distributed using URL.
- Add To Home Screen – PWAs are not distributed via app stores. One can install it directly from a mobile website. Clicking “Add To Home Screen” browser option will install PWAs as an icon on the device home screen user devices.
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- Less Memory Required – Native apps consume more memory space as they reside in the phone/device. Whereas being a web app, PWA resides on the server. It consumes a very small proportion of user’s device storage for cache only.
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- App Like Interface – PWA give users an app-like experience yet works like a website. The user can operate the web app just like a native app. This lets the users easily access the web store on their devices.
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- Push Notification – Push notification is the most effective way to engage with online shoppers. Using PWA, web push notification feature is available on the browsers which were missing earlier from the web. The look and feel of these push notifications are just like native app notifications.
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- Network Independent- In the absence of internet PWAs are accessible unlike native apps
In offline mode, PWA let users continue browsing to achieve a high level of performance. Because PWAs are based on caching system to handle offline requests and send them once the connection is available.
- Network Independent- In the absence of internet PWAs are accessible unlike native apps
Role Of PWA In E-commerce Marketplace Websites
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- Cost-Effectiveness – Development and maintains costs are much lower than the costs of a native app.
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- Cross Browser Compatibility – Need to develop PWA once and it’ll work on both iOS and Android devices, unlike Native apps.
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- Progressive – Regardless of any browser choice, the PWAs works perfectly well on the user’s device.
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- Responsive – PWAs are very responsive. It is built to work on multiple devices of any screen size. This enables the users to access the web app functionality regardless of their capabilities.
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- Up-to-Date – No need to update a PWA. Because PWA is updated automatically from the browser.
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- Fast Loading – Progressive Web Apps are much faster than mobile apps. Due to caching it reduces server load and doesn’t let your store slows down or crash during heavy traffic.
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- User Engagement – using PWAs, businesses can use web push notifications feature to communicate with their site visitors in a more customized and personalized way.
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If you have any query or need more information, please contact webkul.uvdesk.com