TotalFoods: Indian Grocery Store Introduces Zip Code Based Pricing for Products
TotalFoods is a leading online grocery store based in the vibrant city of Kolkata, India.
They deliver the freshest produce, specializing in high-quality meats like chicken and mutton, as well as seafood such as prawns and eggs.
TotalFoods offers top-notch service, ensuring a seamless shopping experience with the finest quality ingredients.
Believing in the power of fresh, wholesome foods to bring families together, TotalFoods strives to be customers’ trusted partner in sourcing the finest ingredients.
They planned to implement location-specific variable pricing in their Magento 2 store based on customers’ zip codes.
They were looking out for a reputable provider of Magento Development Services.
Challenges Encountered by TotalFoods
TotalFoods struggled to maintain customer engagement and boost sales on its online platform.
They lacked a location-specific special pricing system, which limited their ability to offer tailored pricing.
This inability to offer variable pricing hindered their ability to attract and retain customers, resulting in difficulty in increasing sales.
In order to resolve this, TotalFoods reached out to Webkul through ticket system for their business needs.
This case study explores how TotalFoods leveraged comprehensive solutions to overcome their challenges.
Solution
Magento 2 Zip Code Based Pricing
Magento 2 Zip Code Based Pricing extension enables setting different prices for products, based on the customer’s zip code, allowing for location-specific pricing strategies.
Upon entering the zip code, the customer will select the nearest delivery store, and the product’s price will be reflected based on the delivery location.
The following image shows the customer entering the Delhi location zip code, with the nearest delivery stores displayed.
Now, the customer selects the delivery store from the provided options and proceeds for purchase.
The following image shows the price for the product ‘Chicken Italian Salami’ as INR 155 for the Delhi location delivery store named Total Delhi.
Now, another customer from a different location visits the same online grocery store.
The following image shows the customer entering the Calcutta location zip code, with the nearest delivery stores displayed.
Now, the customer selects the delivery store from the provided options and proceeds for purchase.
The following image shows a different price for the same product ‘Chicken Italian Salami’ as INR 130 for the Calcutta location delivery store named Total Saltlake.
Thus, the store owner is able to offer the same product at different prices to the customers based on their location.
Ending Note
With Webkul’s Magento 2 Zip Code Based Pricing extension, TotalFoods can now set product prices based on customer locations.
This pricing approach encourages more purchases and has helped TotalFoods become a major player in the Indian online grocery market.
With the implementation of these Magento 2 extensions, TotalFoods has established itself as a leading online grocery provider across India.
For a personalized touch, engage and hire Magento developers who are focused on delivering exceptional results for your custom e-commerce projects.