Steinberg14: UK Ventilator Store Increases Business Growth Via Amazon Connector
Steinberg14 is a retailer specializing in ventilation solutions in the United Kingdom and is known for its high-quality ventilation products.
They sell products across multiple categories such as domestic fans, industrial fans, metal grilles, heat recovery, ventilation equipment, and more.
Their extensive catalog allows customers to find solutions for residential, commercial, and industrial ventilation needs.
They operated both an Amazon and a Magento 2 store. They were looking for a tool that would enable them to run both of their stores with efficiency.
While looking for products for their business they came across Magento development services which helped them achieve their business objectives.
Additionally, they assisted them in utilizing Webkul Magento 2 Connector to link their website to their Amazon store.
Ventilation Market in the UK
According to statista.com, In the United Kingdom, the revenue in the Ventilation market reached US$2.16bn in 2024.
It is growing with an annual growth rate of 2.35% per year.
The United Kingdom is experiencing a growing trend towards eco-friendly heating and cooling solutions, driven by increasing environmental awareness and government incentives.
Problem Statement
It became difficult to manage both an Amazon store and a Magento 2 store at the same time because of the time-consuming manual updating of product listings on both sites.
This led to problems with product details, pricing, and inventory, which may have lost sales and dissatisfied clients.
How Webkul helped Steinberg14?
Webkul assembled a team to understand Steinberg’s problem and worked on it.
Through conversations on UVdesk tickets, Webkul worked together with Steinberg14 to understand their requirements for their business.
Later on, they decided to use certain products for Steinberg to resolve their problem and meet their requirements.
Solution
A Connector for Amazon and Magento 2
Steinberg14 chose to use the Amazon Connector for Magento 2 plugin to solve their problem.
Steinberg14 is a ventilation company that has an impressive 1000+ product inventory and an excellent 5-star positive rating on their Amazon store.
Additionally, they are offering side-by-side sales of the same products on their Magento 2 store.
Steinberg14 offers this product in its Magento 2 Store, as seen below.
They also have the same item in their Amazon electronics store.
The plugin enables real-time synchronization of product data and categories.
Product Details on the Magento 2 Website
The Magenot 2 Store’s product description is displayed in the image below.
Product Details on Amazon
The Amazon Store’s product description is displayed in the image below.
The key elements that helped Steinberg14 simplify its operations between the two platforms are highlighted below:
Mapping of Categories
Steinberg14 thought that there were problems with product categorization in both stores since they had different product catalogs.
Mapping Categories on both Amazon and Magento 2 platforms is made possible by the plugin’s category mapping feature.
Listing and Exporting of Products
The goal of Steinberg14 was to fully automate both platforms’ listing processes.
They felt that it takes a lot of time and occasionally results in errors in listing the same products in two different stores.
The plug-in saves time and simplifies the entire listing process while preserving the accuracy of the product details across the two platforms.
Managing Orders
Steinberg14 wanted all product orders to come from one place.
The administrator asked for the Magento 2 store to import the Amazon order details via the plugin.
The plugin selects Amazon orders based on a set time frame and imports them into the Magento 2 store.
Adding Price Rule
With this plugin, the admin can also create multiple price rules to update the price of the synchronized products automatically.
The administrator just needs to enter the data like Product price range, Operation type, Rules, Status, and Application to add the price rule for any product.
Conclusion
Steinberg14 has undergone a major change by using the Magento 2 Amazon connector that enables them to connect both of their stores.
Now, Steinberg14 can easily import and export products between two platforms. Apart from that, they can also import orders from Amazon to Magento 2 store.
Product data is constantly synchronized between Amazon and Magento 2 stores to guarantee accurate and consistent representation on both sites.
Steinberg14 and Webkul worked together which resulted in implementing the connector functionality as per their business requirements.