Rajwadi: Indian Brand Enables Image Search & WhatsApp Login by Webkul

URL: Rajwadi.in
Country: India
Industry Vertical: Fashion
Business Insights: Rajwadi, an Indian ethnic fashion store, offers traditional wear for the entire family and attracts 11,000+ monthly online visits.
Solution Provided: We helped Rajwadi integrate Image Search on Magento 2 and WhatsApp Login, enabling visual product search & faster sign-ins.
Platform: Magento 2

Rajwadi is an India-based ethnic fashion retailer serving customers nationwide and internationally through its online store.

The brand offers traditional and contemporary ethnic wear for women, men, and kids, along with matching accessories for festive and occasion wear.

Its collection includes sarees, lehengas, kurta sets, sherwanis, and gowns that combine traditional craftsmanship with modern style.

With competitive pricing and a customer-focused approach, Rajwadi delivers a seamless online shopping experience.

The brand improved customer experience with WhatsApp sign-in and visual search to simplify access and product discovery.

To achieve this, Rajwadi partnered with a trusted Magento Development Agency to ensure seamless integration and improved platform performance.

Rajwadi faced challenges in improving product discovery and simplifying customer sign-in in a competitive online market.

The platform lacked smart tools for visual product search and offered limited convenience in account creation and login.

Customers struggled to quickly find relevant styles or access their accounts, which impacted engagement and conversions.

This gap affected the overall shopping experience and slowed growth in online performance.

This case study shows how the brand improved the discovery and login experience, enhancing engagement and boosting conversions.

Magento 2 Product Search Via Image improved discovery for Rajwadi, enabling customers to find ethnic wear through images instead of text.

Shoppers can upload photos to quickly find similar sarees, lehengas, and traditional outfits without manual filtering.

The brand gains a competitive advantage with a visual-first search experience that simplifies style discovery and improves engagement.

Customers enjoy seamless navigation, quickly finding matching designs through the platform’s advanced image-based search.

Rajwadi efficiently manages its expanding catalog while delivering faster discovery and a more intuitive shopping journey.

With this integration, Rajwadi transformed its Magento 2 store into a more modern and customer-focused ethnic fashion platform.

WhatsApp Login for Magento 2 allows Rajwadi customers to register and sign in using their WhatsApp number for quick account access.

It removes long forms and passwords, ensuring a faster and smoother login experience for users.

The brand can enable WhatsApp login at checkout to simplify access and improve conversions.

This solution makes sign-in easier, saves time, and helps the store attract more customers while boosting online sales.

Webkul’s Magento 2 Image Product Search and WhatsApp Login enhanced Rajwadi’s online shopping experience.

The modules enabled effortless visual product discovery for customers to quickly find relevant ethnic styles.

They also allowed fast WhatsApp-based sign-ins for quick account access and smoother checkout.

With smarter search visibility and simplified login, Rajwadi attracts more engaged shoppers and improves conversion rates.

Webkul’s Magento 2 Extensions enabled Rajwadi to streamline WhatsApp login and add visual search, boosting engagement and conversions.

Chitransh Gupta 26-February-2026

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