Polyrope: Irish Online Store Increase Conversions by Streamlining Checkout Process
Polyrope is one of the Ireland’s largest independent suppliers of construction materials and accessories. For over four decades, the company has been providing superior quality materials for construction and home improvement needs.”
From robust polytunnel polythene covers, braided polypropylene ropes, and durable tarpaulin covers, to high-quality building materials and a variety of essential accessories – they have got it all covered.
Customers choose their products for their durability, performance, and ability to stand up to the challenging Irish weather conditions.
At Poly Rope, they believe in the power of quality. They ensure that every product they sell meets the highest standards of durability and performance.
In this case study, we will explore how Polyrope boosts sales and enhance shopping experience on their store by using Webkul’s One Page Checkout and PrestaShop Development Services.
Ecommerce in Ireland
Ireland is the 38th largest market for eCommerce with a predicted revenue of US$7,383.8 million by 2024, placing it ahead of Israel.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 10.0%, resulting in a projected market volume of US$10,799.9 million by 2028.
The key factors influencing the growth of e-commerce in Ireland include the ease, convenience, and security of the payment methods and online retailers investing in making their websites more appealing and user-friendly.
PrestaShop One Page Checkout
PrestaShop One Page Checkout simplifies the checkout process of your store by gathering all the checkout steps on one page.
It cuts down all the unnecessary checkout steps and puts the necessary steps on a single page.
In default PrestaShop, the customer has to move from one page to another to complete the checkout. A lengthy and complicated checkout process can sometimes frustrates customers and make them leave your store.
Polyrope wanted to make the checkout process simpler and faster. So, they decided to purchase our PrestaShop One Page Checkout module.
The module allowed them to display all the checkout steps on a single page and provide their customers with a seamless checkout experience. Customers now don’t have to wait for the next page to load and complete their purchase on a single page.
Custom Requirements of Client
Polyrope had one custom requirement for which they contacted us.
They wanted an option to enable or disable login/register option on the checkout page. If enabled, then customer login and register option gets removed from the checkout page and customer can only checkout as guest.
If disabled, then the module will work as it currently does. However, the Guest checkout option will come first and then the login option will come.
Our team understood the client’s requirements and successfully implement the changes in the module.
Conclusion
By incorporating One Page Checkout, Polyrope are able to make their checkout process easier and faster. The module narrows down the entire checkout process to a single page and allows the customers to complete their orders quickly without reloading the page.
Overall, it drastically enhances the shopping experience with a hassle-free checkout process.