Matsuri Nerd Drive Sales Using Webkul’s Preorder
Matsuri Nerd is an Italian online store specialized in anime and manga figurines, statues, etc.
Established in 2015, it is a paradise for anime and manga enthusiasts, with a wide selection of figures, statues, and Funko Pops of high quality anime and manga characters.
Apart for this, they offer a wide range of manga of various genres, including action, adventure, comedy, and fantasy, from the latest releases to classic titles.
Also, customers can find a great selection of Japanese and American snacks and beverages, merchandise, swords, katanas, Japanese volumes, artbooks, and themed t-shirts.
In this case study, we will explore how Webkul’s Pre Order and PrestaShop Development Services helped Matsuri Nerd enhance customers’ shopping experience of their store.
Anime and Action Figures Ecommerce Market in Italy
According to Statista, the revenue in action figures market in Italy is projected to reach US$17.99 in 2024.
The revenue is expected to show an annual growth rate of 11.42% (CAGR 2024-2029).
Success and popularity of movies, TV shows, video games, and comic books over the years have played a significant role in driving the growth.
Limited-edition releases, special variants, and exclusive figures further drive the collectability aspect, enticing enthusiasts to acquire rare and unique pieces.
With rising popularity of animated films and series among audiences, the demand for the anime, action figures, manga, trading cards, manga, etc is expected to grow further in Italy in coming years.
PrestaShop Preorder
PrestaShop Preorder is a comprehensive solution that facilitates store owners to set preorders on products that are out of stock or not released yet.
Offering preorder lets potential customers get the items they want by reserving them in advance before they are officially available, without having to worry about the products selling out.
In an online store containing hundreds or thousands of products, products can go out of stock for a number of reasons.
If customer visit the store and find out the product they want is out of stock or unavailable. they’ll simply move on to the next store.
Matsuri Nerd deals in a vast range of action figures products. Due to manufacturing delays or delayed shipments, it is very much possible that the retailer is unable to provide the required products sometimes.
They decided to incorporate preorder functionality into their online store so they can allow customers to place order for the products that are not available for immediate purchase.
They can keep their customers informed about the days and time left in ordering the forthcoming products by displaying a countdown timer.
Also, a notification is sent to customer once the product is available for purchase.
Customer Requirements of Client
Matsuri Nerd had a few custom requirements for which they contacted us.
- Show prices including taxes in manage orders, order confirmation page and email, and customer’s preorder section.
- Apply preorder directly on category instead of individual products.
- Quantity of the preorder should be same as current stock of the product.
- Show total price paid, remaining price, and original product price on the order confirmation page and emaail.
- Both original product price and partial price should display on the preorder product page.
- Remove dynamic payment option from the module.
After detailed discussions of the requirements with Matsuri Nerd, our team successfully implemented the changes in the module.
Conclusion
By implementing preorders into their online store, Matsuri Nerd can sell the items they don’t have currently. Their customers will have the opportunity to purchase a product before it is ready to ship or even before it has been produced.
Allowing customers to place backorders helped Matsuri Nerd save the sales that may have been probably lost.