Webkul Enhances Payment Management for IndustrialZone
IndustrialZone is a leading US-based B2B industrial eCommerce platform built on PrestaShop, serving businesses across North America with a comprehensive range of industrial equipment, components, and maintenance supplies.
The store caters to diverse industries by offering products for fluid handling, manufacturing, automation, safety systems, filtration, material handling, and industrial operations.
With a strong focus on delivering a seamless purchasing experience, IndustrialZone enables businesses to source critical industrial products through a reliable online platform.
Given the high-value nature of B2B transactions and the importance of operational continuity, secure payment processing, accurate order management, and transparent refund handling are essential to maintaining customer trust and driving long-term business growth.
The Growing B2B Industrial eCommerce Market in the United States
The U.S. industrial sector is rapidly embracing digital commerce as manufacturers, distributors, and suppliers shift procurement online. Industry reports project U.S. B2B eCommerce sales to surpass $4 trillion, highlighting the continued growth of digital purchasing across industrial markets.
Modern industrial buyers increasingly expect streamlined online purchasing, real-time inventory visibility, secure payment processing, and transparent order management.
As digital channels become a key revenue driver, businesses are investing in eCommerce solutions that improve efficiency and enhance the customer experience.
For industrial eCommerce businesses like IndustrialZone, reliable payment processing and accurate refund management are essential for handling high-value transactions and maintaining customer trust.
To further improve the purchasing experience, IndustrialZone sought enhancements to its Authorize.Net payment gateway integration.
PrestaShop Authorize.Net Payment Gateway
The PrestaShop Authorize.Net Payment Gateway module allows store owners to integrate the Authorize.Net payment gateway with their PrestaShop store and accept online payments securely.
The module enables customers to make payments using credit and debit cards through Authorize.Net while ensuring a smooth payment experience during checkout.
The module also allows store administrators to view transaction details and manage payment-related operations directly from the PrestaShop back office. Additionally, merchants can process full and partial refunds for Authorize.Net transactions without leaving their store administration panel.
IndustrialZone uses the PrestaShop Authorize.Net Payment Gateway module to securely accept customer payments and manage transactions on its PrestaShop store.
Challenges Faced by the Client
While the module was effectively handling payment processing, IndustrialZone wanted to further streamline its payment management workflow and improve transaction visibility for its admin team.
To enhance operational efficiency and provide greater transparency during payment review and refund management, they required two additional features within their existing Authorize.Net integration:
1. No Direct Refund Capability on the Order Page
When an admin needed to process a refund for an Authorize.Net transaction, they were forced to leave the order details page and navigate separately to the transaction management section.
This added unnecessary steps to an already sensitive workflow, increasing the risk of error and consuming admin time, particularly problematic for a B2B store processing high-value industrial orders.
2. No Visibility into AVS Fraud Verification Data
Authorize.Net performs AVS checks to verify a cardholder’s billing address and card code against the issuer’s records, helping prevent fraudulent transactions.
However, this important verification data was not available within the PrestaShop order interface for admin review.
The Solution: PrestaShop Authorize.Net Custom Enhancements
Webkul’s PrestaShop development team designed and delivered two targeted customizations to the existing Authorize.Net Payment Gateway module to address the client’s issues.
The admin can also manage and update the order status directly from the refund section while processing a refund, eliminating the need to navigate to a separate screen.
Webkul enhanced the module by adding a dedicated Refund Transaction section on the PrestaShop order page, allowing administrators to view transaction details and process full or partial refunds directly from the order without navigating to a separate section.
The admin can also manage and update the order status directly from the refund section while processing a refund, eliminating the need to navigate to a separate screen.
AVS and Payment Verification Information Display
Webkul extended the refund section to surface Authorize.Net’s AVS (Address Verification System) response data directly within the order page. For each Authorize.Net transaction, admins can now see:
- AVS Response — e.g., “Y — Match” (full address match) or other AVS codes indicating partial or no match
- Card Code Response — e.g., “M — Match” confirming the CVV/card code matched
- Last 4 Digits of Card — for quick identification of the card used
- Original Transaction Amount — for cross-reference during refund
Managing the VOID transactions
Webkul further enhanced the module by adding VOID transaction management directly within the PrestaShop order page.
This allows administrators to void eligible Authorize.Net transactions without logging into the Authorize.Net dashboard, simplifying payment management and reducing manual effort.
Conclusion
By adding inline refund management and AVS verification data to IndustrialZone’s payment workflow, Webkul simplified the handling of high-value B2B transactions and improved overall operational efficiency.
The enhancements enabled faster order processing, increased payment transparency, strengthened fraud review capabilities, and improved the experience without disrupting the existing checkout process.