Harris Computer Transformed Their Data into Unified Insights
Harris Computer has been a trusted name in delivering mission-critical software across industries like the public sector, healthcare, and utilities. With undeniable growth, the Company has been facing problems with its marketing and customer engagement efforts.
Both their marketing platform, Mailchimp, and sales platform, Salesforce, worked great individually. But together they were not communicating with each other. Information wasn’t flowing in real time, which made it harder for teams to act quickly.
Harris knew it was time to bring their systems closer.
Pain Points Stopping Harris from Moving Faster
Harris had a clear vision of making their Mailchimp and Salesforce work together. But three challenges stood in the way:
- Real-Time Sync: Mailchimp data, like subscriber details, engagement, and more, is not flowing to Salesforce. A manual update requires hours and days to transfer the data.
- Landing Page Stats: The performance tracking of the landing page was a manual and time-consuming task. They needed these insights pre-prepared for their sales team in Salesforce.
- Subscriber Activity Feed: Subscriber activities like clicks and opens matter for them. Harris wanted these activities to be logged in Salesforce as tasks, linked directly to the right contacts and leads.
The goal was to provide both marketing and sales with a single, real-time source of truth.
Why Harris Trusted Webkul to Untangle Their Systems
Harris turned to Webkul to solve this problem. They knew Webkul for its deep expertise in building custom Salesforce integrations according to the client’s unique challenges.
The tool of choice Webkul suggested was the ChimpConnect Connector, tailored precisely to Harris’s needs.
Webkul Custom Integration Solution
Webkul’s team worked closely with Harris to design a solution that made the data work smarter.
Here’s what was delivered:
- Real-Time Sync: Every update in Mailchimp data now reflects instantly in Salesforce. This makes a unified view for both the sales and marketing teams.
- Landing Page Insights: Landing page statistics are synced into Salesforce. It enables the team to measure campaign success without manual data exports.
- Subscriber Activity as Salesforce Tasks: Activities such as clicks, opens, and interactions in Mailchimp are now logged as tasks in Salesforce. This helps sales reps get a clear activity trail of the subscriber and helps them act faster with context.
Webkul didn’t provide just a connector; it delivered a tailored solution built specifically for Harris’s business.
How Harris Gained Speed, Alignment, and Confidence
Webkul’s customized ChimpConnect Solution allows Harris Computer to work more seamlessly and intelligently:
- Campaign performance data is instantly accessible within Salesforce,
- Sales teams can view a clear timeline of subscriber activities without chasing marketing for updates,
- Measuring landing page success becomes clear, leading to smarter data-driven decisions,
- Less manual work enables more focus on strategy and customer engagement.
Conclusion
Harris Computer Integration’s story is proof that the right integration changes everything. The journey from data chaos to empowering teams to work as one wasn’t something unachievable.
But with the Webkul state-of-the-art solution, they now have a connected system that keeps both marketing and sales aligned.
Got a complex Salesforce integration like Harris Computer? Let’s build your success story together. Raise a ticket today or email us at support@webkul.com.