CTM: South African Retailer Integrates Magento 2 Video Player by Webkul
Project Snapshot
- URL: CTM.co.za
- Country: South Africa
- Industry Vertical: Retail
- Business Insights: CTM is a South African home improvement retailer that attracts 572,000+ monthly visitors to its online store.
- Solution Provided: We assisted CTM in integrating Magento 2 Video Player to display product videos on its store and present product details visually.
- Platform: Magento 2
Merchant Story: CTM
CTM is a South Africa based retailer specializing in tiles, bathroomware, and home improvement products for residential and commercial spaces.
Its product range includes wall and floor tiles, bathroom fittings, basins, taps, showers, vanities, and other renovation essentials.
With a focus on modern design and practical solutions, the brand provides products that support home upgrades and interior improvement projects.
CTM aims to present its product collection clearly on its online store so customers can understand product features and uses before making a purchase.
To support this goal, the brand partnered with a Magento Development Agency to deploy the Adobe Commerce solution.
CTM’s Challenge: Limited Product Demonstration on Magento Store
CTM faced difficulty presenting its tile and bathroom products effectively on its Magento store without engaging product videos on product pages.
Limited product visualization reduced customer interaction, making it harder for shoppers to understand product design, finish, and installation details.
Without flexible video integration options, adding videos from platforms like YouTube or Vimeo became inconvenient and time consuming.
Managing multiple product videos and preview images manually also required extra effort for the store administrators.
This case study highlights how these challenges were addressed using Webkul’s advanced E-commerce solution.
How Webkul Helped CTM Improve Product Pages with Video Integration
Video Player Extension for Magento 2 enabled CTM to display engaging product videos directly on its Magento store product pages.
The extension helps present tiles and bathroom products visually, allowing customers to better understand product design, texture, and usage.
It supports uploading MP4 and WebM videos, adding preview images, and adjusting player settings like colors and controls.
Admins can use features like autoplay, looping, and flexible player options to improve the overall product viewing experience.
Product videos can be added from local storage or external URLs, making video management simple for multiple products.
Hiring Magento Developers supported the brand in building an improved online store experience, helping increase customer interaction and product visibility.
Impact of Using Magento 2 Video Player at CTM
With Magento 2 Video Player, CTM showcased engaging product videos directly on product pages to improve customer understanding.
Flexible video integration allowed the brand to add videos from local files and external platforms with ease.
The extension supports YouTube, Vimeo, Google Drive, and CDN links, along with mass upload for managing product videos efficiently.
The mass upload feature helped manage videos and preview images quickly across multiple product listings.
Leverage Webkul’s Magento 2 Extensions to improve store operations and support business growth.
- Streamlined multimedia content control
- Increased product page engagement
- Simple video upload and management
- Better product understanding
- Engaging product video display