Bodyslimming Increase Average Order Value with Webkul’s Bundle Product
Bodyslimming is a beauty and skin care company based in Italy that offers a wide range of bodyslimming, suncare, and skin care products to centres.
Since its inception, the founders have dedicated themselves with passion and commitment to providing customers with highest quality products and equipment.
Their mission is to provide innovative and cutting edge solutions to the professionals that can help them managing their business.
Known for the superior quality, all of their products are made in Italy using only carefully selected ingredients from sustainable and environmentally friendly sources.
In this case study, we will explore how Bodyslimming increase sales and customer satisfaction by using Webkul’s Bundle Product and PrestaShop Development Services.
Beauty and Personal Care Products eCommerce market in Italy
According to Statista, the revenue in Beauty & Personal Care market totals US$12.10bn in 2024.
It is projected to grow at an annual growth of 1.00% (CAGR 2024-2029).
Demand for natural and organic products, rapid adoption of e-commerce, growing awareness and concern for sustainability and health, etc are some of the key factors driving the growth.
Also, the men’s grooming segment in Italy has experienced a robust growth in recent years, reflecting changing attitudes toward male beauty and personal care.
The coronavirus (COVID-19) pandemic accelerated the shift towards online shopping, as consumers sought convenient ways to purchase their favorite beauty products.
Prestashop Bundle Product
Prestashop Bundle Product facilitates online retailers to create bundle by adding sections of related products.
The admin can easily create a bundle product by adding sections of relevant products with quantities.
Customers can visit the bundle product page, choose required products from different sections and complete the purchase.
Selling in bundles is one of the most effective ways to upsell/cross-sell products on an ecommerce site. Also, the customers can purchase a set of suitable products in just a few clicks.
Instead of navigating from one page to another in search of right products, Bodyslimming wanted to offer a set of related products as a combo package.
After an extensive research on the web, they came across our bundle product module and decided to install it into their PrestaShop store.
With this module, they can now offer multiple related products on a single bundle product page. Lets say, if any customer needs face cream, anti aging cream, and body lotion.
They can create 3 respective sections by adding 3 different product segments in each section. Customer can check the products and add the required ones from each section.
Also, they can offer quantity-based discount like buy 10 units and get 20% discount to encourage customers to buy more.
Custom Requirements of a Client
Bodyslimming had a few custom requirements for which they contacted us.
Custom Requirement # 1: Bodyslimming wanted an option to set the maximum quantity that a customer can buy from the available products in a bundle.
Customer Requirement # 2: They wanted to remove the restriction of required field from the bundle sections so the customer can buy any product from any section.
Customer Requirement # 3: Option to set the maximum quantity of product that customers need to purhcase from a single bundle product.
Customer Requirement # 3: Option to set the fixed price of a bundle product.
After detailed discussions for the requirements with Bodyslimming, our team successfully implement the changes in the module.
Conclusion
Offering bundles has played a vital role in increasing cross-selling as well as improvising shopping experience in the store.
Building a bundle of up-sell or cross-sell products and offering a special price on the bundle has helped them boost conversion as well as encourage customers for shopping more from the store.