AlphaInk boost sales with Webkul’s Subscription module
Alphaink is an Italian e-commerce company specializing in printer and office supplies products.
Alphaink is one of Italy’s leading online suppliers of compatible toners and ink cartridges, serving both individual customers and businesses.
They offer a wide range of products, including compatible and remanufactured toner cartridges, ink cartridges, office paper, stationery items, and printers.
The company ensures compatibility of its products with major printer brands, including HP, Canon, Brother, Epson, and Samsung.
This wide range makes Alphaink a one-stop shop for printing and office supplies.
In this case study, we will analyze how AlphaInk utilized Prestashop Subscription Products and Prestashop Development service to enhance the customer experience of their store and boost conversions.
Italy Office Supplies Market
According to Grand View Research, Italy’s office supplies market size was valued at USD 1.05 billion in 2024 and is anticipated to grow at a CAGR of 1.9% from 2025 to 2030.
The increasing number of small and medium enterprises and the establishment of new offices are expected to drive demand for office supplies.
Prestashop Subscription Products module
The PrestaShop Subscription Products module allows store owners using PrestaShop to convert regular products into subscription-based products, enabling recurring sales rather than one-time purchases.
The store owners can define delivery cycles for products (e.g., daily, weekly, monthly, yearly), and offer frequency-wise discounts for subscription, and for the customers to manage subscriptions efficiently.
With this modules, the customers do not have to necessarily place orders each time for the products that they need regularly. Customers can choose the suitable subscription option (daily, weekly, monthly) and subscribe to the products.
Alphaink uses our Subscription Products module to improve customer retention and enable stable recurring payment.
Custom Requirement of the Client
Alphaink had a custom requirement for which they contacted us.
They wanted to achieve the graphical layout of the section where the customer can choose between purchasing the product as a one-time purchase or as a subscription.
They also wanted to implement the feature to display the price difference next to the options for one-time purchase and subscription on the product page.
Our team understood the requirement and implemented the necessary customization to achieve the functionality.
Conclusion
By using our Prestashop Subscription Product module, Alphaink provided a subscription service for their customers, thus ensuring a steady revenue flow for their business.