4keepers Boost Revenue Using Webkul’s Custom Product Options
4keepers is an online sports store based in Poland that offers a wide range of goalkeeping gloves and active wear.
They are goalkeeper gloves manufacturer and and their gloves are made of high quality material, fastened with Velcro at the wrist, and provide excellent shock absorption and grip.
In this case study, we will explore how Webkul’s Custom Product Options and PrestaShop Development Services helped 4keepers increase average order value on their store.
Sportswear Ecommerce Market in Poland
Poland’s Sportswear market size was valued at PLN15.4 billion in 2020. The revenue is expected to grow more than 6% for the forecast period 2021-2025.
Growing demand for high-quality and durable products for outdoor activities in one of major factor driving the growth.
Sports-inspired casual wear is the dominating sportswear type, followed by active, and technical sportswear types.
Nike, Decathlon, the north face, Under armor, New Balance, Salomon, Vans, Lacoste, etc are some of the major sportswear brands in Poland’s sportswear market.
PrestaShop Custom Product options
PrestaShop Custom Product Options facilitates online store owners to add advanced options to product pages using varied fields such as text, textarea, checkbox, radio button, file, dropdown, date, and date & time.
With this module, the admin can offer extra product customizations right on the product pages and increase average order value of their store.
By default, PrestaShop allows to add add only two field types: text and file which may be enough to provide additional services. Also, the admin can add these fields to a single product at a time.
Manually adding these options to multiple products of a store can be tedious and time-consuming.
4keepers wanted to offer customers extra products and services on the product pages that can help them increase revenue.
For this, they decide to purchase our PrestaShop Custom Product Options module. The module allows them to create multiple options and assign them to products.
For each custom option, impact price can be set.
When customers visits the product page, they can view extra products & services being offered with the product and select the options as required.
Custom Requirements of Client
4keepers had two custom requirements for which they contacted us.
- Option to select payment methods in configuration settings that will display on the checkout page when customer adds product with custom options to the cart.
- Display of custom options select for each product separately in the back office order details page.
Conclusion
Providing customers with the ability to customize products facilitates 4keepers offer a more personalized shopping experience that helped increase customer satisfaction.